Define Your Geographical Segments:
Posted: Sat May 24, 2025 10:52 am
Store-Specific Radii: Create segments for customers living within X miles of each of your physical store locations.
City/County/State: For regional promotions or service announcements.
Event Proximity: For one-off events, define a radius around the event venue.
Demographic Overlays: Combine location with other demographics (e.g., "customers in [City A] aged 25-35").
Craft Hyper-Local Message Content:
Mention Specifics: Use local landmarks, street names, or neighborhood references.
Example (Restaurant): "Hungry in [Neighborhood south africa phone number list Name]? Get 20% off your order at our [Street Name] location today! [Link]"
Example (Retail): "New arrivals just landed at our [Mall Name] store! Visit us in [City] today for exclusive deals. [Address]"
Benefit: Makes the message feel highly personal and relevant to the recipient's immediate surroundings.
Utilize Geo-Triggered Messages (Advanced):
Concept: While SMS platforms typically don't use real-time GPS (due to privacy and battery concerns), you can simulate geo-fencing through integrations. If a user enters a certain area and triggers an event (e.g., connects to store Wi-Fi, makes a purchase), you can send a follow-up.
Caution: Requires highly explicit, specific consent for real-time location tracking and very careful implementation to avoid intrusiveness. Consult legal counsel.
Use Cases (If consented): Welcome message upon entering a store, post-visit feedback request.
City/County/State: For regional promotions or service announcements.
Event Proximity: For one-off events, define a radius around the event venue.
Demographic Overlays: Combine location with other demographics (e.g., "customers in [City A] aged 25-35").
Craft Hyper-Local Message Content:
Mention Specifics: Use local landmarks, street names, or neighborhood references.
Example (Restaurant): "Hungry in [Neighborhood south africa phone number list Name]? Get 20% off your order at our [Street Name] location today! [Link]"
Example (Retail): "New arrivals just landed at our [Mall Name] store! Visit us in [City] today for exclusive deals. [Address]"
Benefit: Makes the message feel highly personal and relevant to the recipient's immediate surroundings.
Utilize Geo-Triggered Messages (Advanced):
Concept: While SMS platforms typically don't use real-time GPS (due to privacy and battery concerns), you can simulate geo-fencing through integrations. If a user enters a certain area and triggers an event (e.g., connects to store Wi-Fi, makes a purchase), you can send a follow-up.
Caution: Requires highly explicit, specific consent for real-time location tracking and very careful implementation to avoid intrusiveness. Consult legal counsel.
Use Cases (If consented): Welcome message upon entering a store, post-visit feedback request.