Data is Key: Look at what the customer last purchased, browsed, or engaged with. This informs your win-back offer.
Tailored Incentive:
For past purchasers of specific products: Offer a discount on a complementary item, a new version of their favorite product, or a replenishment reminder.
For general lapsed customers: Offer a generic discount, free shipping, or highlight new product categories they might be interested in.
For subscription services: Offer a special discount to reactivate, or highlight new features they missed.
Personalization: Always use their name. Reference their past relationship with your brand.
Craft Compelling Win-Back Messages:
Acknowledge Their Absence: "We've missed you, [Name]!" or "It's been a while, [Name]!"
Reiterate Value: Remind them what they loved about your brand or products.
Offer a Clear Incentive: This is often a discount, free south africa phone number list shipping, or a special bonus. Make it compelling enough to motivate action.
Create Urgency (Optional): Add a limited-time element to the offer.
Clear Call-to-Action (CTA): Tell them exactly what to do (e.g., "Shop Now," "Reactivate Account," "Claim Your Discount").
Example (E-commerce): "We've missed you, [Name]! Here's 20% off your next order to welcome you back. Use code at checkout: [Link]"
Example (Subscription): "It's been a while, [Name]! Reactivate your [Service] subscription today & get your next month 50% off! [Link]"
Implement a Win-Back Drip Campaign (Optional, but Recommended):
Multi-Stage: Instead of one message, send a short sequence over a few days/weeks.
Example Sequence:
SMS 1 (Day 0): "We miss you" + discount offer.
SMS 2 (Day 3): Highlight new products/features they've missed, gentle reminder of offer.
SMS 3 (Day 7): Final reminder of offer expiry, strong call to action.
Conditional Logic: If they convert after Message 1, they exit the sequence.
