Not Too Soon, Not Too Late: Determine the optimal window for your business. Sending too soon might be annoying, too late and they might have found a competitor.
Quiet Hours: Always respect quiet hours.
Offer a Feedback Mechanism:
SMS Survey: Alongside an offer, you can briefly ask why they stopped south africa phone number list engaging. "We want you back! Why did you leave? Reply with 1=cost, 2=product, 3=service, 4=other."
Benefit: Gathers valuable insights to improve your overall strategy and prevent future churn.
Compliance & Opt-out:
Consent: Ensure you have initial consent to send marketing messages to these customers. If they previously opted out, you cannot send them win-back messages.
Clear Opt-out: Every message must contain clear instructions on how to opt out (e.g., "Text STOP to unsubscribe").
By strategically identifying, segmenting, and messaging lapsed customers through phone list retargeting, businesses can effectively reignite past relationships, recover lost revenue, and improve their overall customer retention rates.
