Be Transparent About What You'll Send & How Often:
Posted: Sat May 24, 2025 10:59 am
Set Expectations: During the opt-in process, tell subscribers what kind of messages they'll receive (e.g., "Exclusive deals," "New product alerts," "Order updates") and the approximate frequency (e.g., "Max 4 messages/month," "Weekly updates").
Stick to Promises: Do not deviate from the promised content or frequency. If you promised promotional texts, don't suddenly send customer service surveys unless consent for broader communication was also obtained.
Provide a Clear and Easy Opt-out Mechanism:
Mandatory: Every marketing SMS must include clear opt-out instructions (e.g., "Text STOP to unsubscribe," "Reply STOP to stop").
Instant Unsubscribe: The opt-out process must be immediate south africa phone number list and hassle-free. Do not make users jump through hoops or call a number.
Honor Requests: Immediately remove opted-out numbers from all marketing lists.
Respect Privacy and Data Security:
Data Protection: Implement robust data security measures to protect phone numbers and associated customer data from breaches. (See article on "Data Security Essentials for Phone List Marketing").
No Sharing/Selling: Never share or sell your phone list to third parties without explicit, separate consent from each subscriber for that specific purpose. This is a common and highly damaging breach of trust.
Privacy Policy: Have a clear, accessible privacy policy that details how you collect, use, store, and protect subscriber data.
Stick to Promises: Do not deviate from the promised content or frequency. If you promised promotional texts, don't suddenly send customer service surveys unless consent for broader communication was also obtained.
Provide a Clear and Easy Opt-out Mechanism:
Mandatory: Every marketing SMS must include clear opt-out instructions (e.g., "Text STOP to unsubscribe," "Reply STOP to stop").
Instant Unsubscribe: The opt-out process must be immediate south africa phone number list and hassle-free. Do not make users jump through hoops or call a number.
Honor Requests: Immediately remove opted-out numbers from all marketing lists.
Respect Privacy and Data Security:
Data Protection: Implement robust data security measures to protect phone numbers and associated customer data from breaches. (See article on "Data Security Essentials for Phone List Marketing").
No Sharing/Selling: Never share or sell your phone list to third parties without explicit, separate consent from each subscriber for that specific purpose. This is a common and highly damaging breach of trust.
Privacy Policy: Have a clear, accessible privacy policy that details how you collect, use, store, and protect subscriber data.