Awareness/Welcome: Introduce your brand, deliver initial incentive, set expectations.
Consideration/Education: Provide value, address pain points, showcase benefits, share social proof.
Decision/Conversion: Offer a compelling reason to buy/convert, create urgency.
Post-Conversion/Onboarding (Optional, but Recommended): Welcome new customer, provide setup tips, ask for feedback.
Craft Compelling SMS Content for Each Stage:
Message 1: The Welcome/Initial Value (Immediate after Opt-in):
Purpose: Confirm opt-in, deliver promised south africa phone number listincentive, set expectations for future messages.
Content: "Welcome to [Brand]! Here's your 15% off code: . Shop now: [Link]. Reply STOP to opt-out."
Timing: Instant.
Message 2: Education/Value Proposition (1-2 days later):
Purpose: Introduce key benefits, address a common pain point your product solves.
Content: "Struggling with [Problem]? Our [Product/Service] helps simplify [Benefit]. Learn more: [Link]" or "Discover why thousands love our [Product Category]! Check out our top sellers:
Timing: After initial welcome.
