Purpose: Build credibility, overcome hesitation.
Content: "Hear what customers are saying! Read our 5-star reviews for [Product]: [Link]" or "Featured in [Publication]! See why experts rave about [Product]: [Link]"
Timing: After value proposition.
Message 4: Conversion Push/Urgency (5-7 days later, or triggered by behavior):
Purpose: Drive the desired action, create FOMO.
Content: "Last chance! Your 15% off code expires tonight. Don't south africa phone number listmiss out on savings: [Link]" or "Limited stock on [Popular Product]! Grab yours before they're gone: [Link]"
Timing: Based on offer expiry or detected hesitation (e.g., browse abandonment).
Message 5: Re-engagement/Alternative Offer (If no conversion):
Purpose: Try a different angle, offer alternative value.
Content: "Still undecided? Explore our Bestsellers, or reply HELP if you have questions! [Link]"
Timing: If previous conversion message is ignored.
Implement Automation with Your SMS Platform:
Workflow Builder: Use your SMS marketing platform's automation or drip campaign builder to create the funnel sequence.
Triggers: Set the initial trigger (e.g., "SMS Opt-in," "Lead Form Submitted," "Abandoned Cart").
Delays: Configure the timing between messages.
Conditional Logic: Crucially, set up exit conditions. If a lead converts (e.g., makes a purchase) at any point in the funnel, they should automatically exit this nurturing sequence and potentially enter a post-purchase/onboarding funnel.
