Start Broad, Then Narrow: Begin with a general question that allows you to segment interest, then progressively ask more specific questions that reveal intent or fit.
Open-Ended (Limited): For SMS, only use if you expect very short, specific replies. For IVR or live calls, they are more viable.
Action-Oriented: Frame questions in a way that suggests a potential next step.
Examples:
"Are you currently looking for ways to reduce your energy bills? Reply YES/NO." (If YES) "Would you be interested in a free energy assessment? Reply 1=Yes, 2=Later."
"Which best describes your current career stage? Reply 1=Student, 2=Entry-level, 3=Mid-career, 4=Executive." (If 3 or 4) "Are you considering a career change in the next year? Reply YES/NO."
"Are you a small business owner looking for marketing south africa phone number list support? Reply YES/NO." (If YES) "What's your biggest marketing challenge? Reply with a word or two."
Promote Your Survey to the Right Audience:
Existing Database: Target broad segments of your existing phone list (e.g., general subscribers, website visitors) with a compelling reason to participate.
Lead Generation Ads: Run social media or search ads promoting the survey as a way to "find out if you qualify for X" or "discover your potential savings."
Website Pop-ups: "Take our 30-second quiz to see if you're eligible for [Service]!"
Always be transparent: Clearly state that by participating, they may receive follow-up.
Implement Lead Nurturing & Follow-up:
Immediate Segmentation: Based on survey responses, automatically add respondents to specific lead segments in your CRM.
Personalized Follow-up:
High-Intent Leads: Trigger an immediate SMS from a sales representative (e.g., "Thanks for your response! [Agent Name] will call you shortly to discuss your needs.") or schedule a direct sales call.
Mid-Intent Leads: Send a relevant resource (e.g., blog post, case study) via SMS or email, or invite them to a webinar.
Low-Intent Leads: Add them to a general nurturing sequence for future engagement.
Acknowledge Responses: Always acknowledge their participation, even if it's an automated "Thank you for your feedback!"
