Beyond Sales: Don't just send promotional messages. Provide valuable content, helpful tips, exclusive information, or special perks.
Relevant Content: Segment your list to ensure messages are relevant to the recipient's interests, purchase history, or stage in the customer journey. Irrelevant messages erode trust.
Adhere to All Regulations:
TCPA (Telephone Consumer Protection Act) in the US: Understand and comply with regulations regarding express consent, auto-dialers, DNC lists, and quiet hours.
GDPR (General Data Protection Regulation) in the EU: For European south africa phone number list subscribers, consent must be freely given, specific, informed, and unambiguous. Data rights (right to access, erase) are critical.
CTIA Guidelines: Follow carrier best practices to maintain good sender reputation.
Internal DNC Lists: Maintain your own "Do Not Call" list for those who've opted out.
By consistently upholding these ethical principles, businesses can foster a relationship of trust with their SMS subscribers, leading to higher engagement, better conversion rates, and a resilient, high-performing phone list that contributes significantly to long-term business success.
