Linear: A simple sequence of messages over time (e.g., Welcome > Value Add > Offer).
Branching/Conditional: More complex workflows with different paths based on user responses or actions (e.g., "If customer clicks link, send X; if no click, send Y").
Exit Conditions: Crucially, define when a subscriber should exit a workflow (e.g., if they make a purchase, they exit the abandoned cart workflow and enter the post-purchase workflow). This prevents irrelevant messages.
Timing: Determine optimal delays between messages. Too south africa phone number list frequent is annoying; too infrequent loses momentum.
Benefit: Provides a clear visual representation of the customer journey and message flow.
Craft Compelling, Personalized SMS Content for Each Step:
Welcome Workflow:
Message 1 (Immediate): "Welcome to [Brand]! Here's your [Incentive e.g., 10% off code]: [Link]. Reply STOP to opt-out."
Message 2 (1-2 days later): "Did you know [Brand] offers [Benefit X]? Check out our top [Product Category]: [Link]"
Abandoned Cart Workflow:
Message 1 (1 hour after abandon): "Hi [Name], still eyeing that [Product Name] in your cart? Complete your order now: [Cart Link]"
Message 2 (24 hours after abandon, with incentive): "Your cart is expiring! Use code for free shipping on your [Product Name] order. Hurry: [Cart Link]"
