Industry-Specific Benchmarks (General Averages):
Posted: Sun May 25, 2025 3:42 am
Retail & E-commerce:
CTR: 10-15% (for promotional messages with clear offers)
Conversion Rate: 5-10% (for flash sales, abandoned cart recovery)
Opt-Out Rate: 2-5%
Focus: Flash sales, personalized product recommendations, abandoned cart reminders, loyalty program updates, shipping notifications.
Why different: Consumers expect frequent, deal-focused messages. High competition requires strong offers.
2. Food & Beverage (Restaurants, Cafes):
CTR: 15-20% (for immediate, location-based offers)
Conversion Rate: 8-12% (for coupon redemption, dine-in specials)
Opt-Out Rate: 3-6%
Focus: Daily specials, happy hour south africa phone number listpromotions, loyalty rewards, order-ahead links, local events.
Why different: High urgency, local relevance drives immediate action.
3. Automotive (Dealerships, Service Centers):
CTR: 8-12%
Conversion Rate: 4-7% (for service appointments, test drive bookings)
Opt-Out Rate: 2-4%
Focus: Service reminders, recall notifications, new model alerts, special financing offers.
Why different: Higher ticket items, longer sales cycles. Focus on service and value.
4. Healthcare & Wellness (Clinics, Gyms, Spas):
CTR: 10-15%
Conversion Rate: 5-9% (for appointment bookings, class sign-ups)
Opt-Out Rate: 1-3%
Focus: Appointment reminders, health tips, class schedules, wellness promotions, prescription reminders.
Why different: High trust, sensitive information. Messages are often informational or functional.
CTR: 10-15% (for promotional messages with clear offers)
Conversion Rate: 5-10% (for flash sales, abandoned cart recovery)
Opt-Out Rate: 2-5%
Focus: Flash sales, personalized product recommendations, abandoned cart reminders, loyalty program updates, shipping notifications.
Why different: Consumers expect frequent, deal-focused messages. High competition requires strong offers.
2. Food & Beverage (Restaurants, Cafes):
CTR: 15-20% (for immediate, location-based offers)
Conversion Rate: 8-12% (for coupon redemption, dine-in specials)
Opt-Out Rate: 3-6%
Focus: Daily specials, happy hour south africa phone number listpromotions, loyalty rewards, order-ahead links, local events.
Why different: High urgency, local relevance drives immediate action.
3. Automotive (Dealerships, Service Centers):
CTR: 8-12%
Conversion Rate: 4-7% (for service appointments, test drive bookings)
Opt-Out Rate: 2-4%
Focus: Service reminders, recall notifications, new model alerts, special financing offers.
Why different: Higher ticket items, longer sales cycles. Focus on service and value.
4. Healthcare & Wellness (Clinics, Gyms, Spas):
CTR: 10-15%
Conversion Rate: 5-9% (for appointment bookings, class sign-ups)
Opt-Out Rate: 1-3%
Focus: Appointment reminders, health tips, class schedules, wellness promotions, prescription reminders.
Why different: High trust, sensitive information. Messages are often informational or functional.