Automotive Industry Specifics
Posted: Sun May 25, 2025 5:19 am
The percentage of phone leads that are converted into showroom appointments can vary significantly based on the industry, the quality of the leads, the skill of the sales or business development center (BDC) team, and the sales process in place.
However, based on industry benchmarks, particularly in the automotive sector (which often relies heavily on showroom appointments), here's a general idea:
Average Range: For many industries, a good phone australia phone number list lead-to-appointment conversion rate can range from 7% to 20%.
Some studies suggest that the average car dealership converts around 8% of qualified sales calls into showroom appointments. This means out of 100 qualified calls, about 8 appointments are set.
Top-performing dealers can consistently achieve 20% to 25% or even higher appointment-setting rates from phone leads.
One study indicated that for new vehicle phone ups, the appointment set rate was 73%, and for used vehicle phone ups, it was 81%. (It's important to note this appointment set rate is likely after the lead has been contacted and qualified, not necessarily from every raw inbound call).
Another source suggests a BDC should aim for a 50% conversion rate on inbound calls and 20% on outbound calls for appointment setting, with highly successful BDCs reaching 80% on inbound and 25% on outbound.
However, based on industry benchmarks, particularly in the automotive sector (which often relies heavily on showroom appointments), here's a general idea:
Average Range: For many industries, a good phone australia phone number list lead-to-appointment conversion rate can range from 7% to 20%.
Some studies suggest that the average car dealership converts around 8% of qualified sales calls into showroom appointments. This means out of 100 qualified calls, about 8 appointments are set.
Top-performing dealers can consistently achieve 20% to 25% or even higher appointment-setting rates from phone leads.
One study indicated that for new vehicle phone ups, the appointment set rate was 73%, and for used vehicle phone ups, it was 81%. (It's important to note this appointment set rate is likely after the lead has been contacted and qualified, not necessarily from every raw inbound call).
Another source suggests a BDC should aim for a 50% conversion rate on inbound calls and 20% on outbound calls for appointment setting, with highly successful BDCs reaching 80% on inbound and 25% on outbound.