Create High-Quality Valuable Content
Posted: Sun May 25, 2025 6:32 am
Awareness Stage (Top of Funnel - TOFU): The prospect is experiencing a problem or a need and is looking for information. They're not ready to buy yet.
Content Types: Blog posts, infographics, short videos, social media posts, checklists, educational guides.
Goal: Attract attention, educate, and provide initial value.
Example (Real Estate): "5 Signs It's Time to Sell Your Home," "Understanding Mortgage Pre-Approval," "Best Neighborhoods in Sherpur for Families."
Consideration Stage (Middle of Funnel - MOFU): The prospect has defined their problem and is researching potential solutions. They're evaluating options.
Content Types: Ebooks, whitepapers, webinars, case studies, comparison guides, expert interviews, detailed how-to guides.
Goal: Position your business as a viable solution, australia phone number list build trust, and demonstrate expertise.
Example (Real Estate): "A Guide to Selling Your Home in Sherpur: The Process Explained," "Comparing Mortgage Lenders: What to Look For," "Case Study: How We Helped the Khan Family Sell Their Home Fast."
Decision Stage (Bottom of Funnel - BOFU): The prospect is ready to make a purchase decision and is comparing specific vendors.
Content Types: Free consultations, demos, product/service comparisons, testimonials, success stories, free trials, pricing guides, personalized proposals.
Goal: Convert prospects into customers.
Example (Real Estate): "Schedule a Free Home Valuation," "Client Testimonials: Hear From Our Happy Sellers," "Get Your Personalized Home Buying Consultation."
Quantity without quality is a waste of time. Focus on creating content that truly helps your audience.
Solve Problems: Address the pain points and questions identified in your buyer personas.
Be Original and Unique: Offer a fresh perspective or deeper insights than your competitors.
Be Comprehensive: For evergreen content, aim to be the most definitive resource on a topic.
Be Engaging: Use visuals (images, videos, infographics), clear formatting (headings, bullet points), and a conversational tone.
Content Types: Blog posts, infographics, short videos, social media posts, checklists, educational guides.
Goal: Attract attention, educate, and provide initial value.
Example (Real Estate): "5 Signs It's Time to Sell Your Home," "Understanding Mortgage Pre-Approval," "Best Neighborhoods in Sherpur for Families."
Consideration Stage (Middle of Funnel - MOFU): The prospect has defined their problem and is researching potential solutions. They're evaluating options.
Content Types: Ebooks, whitepapers, webinars, case studies, comparison guides, expert interviews, detailed how-to guides.
Goal: Position your business as a viable solution, australia phone number list build trust, and demonstrate expertise.
Example (Real Estate): "A Guide to Selling Your Home in Sherpur: The Process Explained," "Comparing Mortgage Lenders: What to Look For," "Case Study: How We Helped the Khan Family Sell Their Home Fast."
Decision Stage (Bottom of Funnel - BOFU): The prospect is ready to make a purchase decision and is comparing specific vendors.
Content Types: Free consultations, demos, product/service comparisons, testimonials, success stories, free trials, pricing guides, personalized proposals.
Goal: Convert prospects into customers.
Example (Real Estate): "Schedule a Free Home Valuation," "Client Testimonials: Hear From Our Happy Sellers," "Get Your Personalized Home Buying Consultation."
Quantity without quality is a waste of time. Focus on creating content that truly helps your audience.
Solve Problems: Address the pain points and questions identified in your buyer personas.
Be Original and Unique: Offer a fresh perspective or deeper insights than your competitors.
Be Comprehensive: For evergreen content, aim to be the most definitive resource on a topic.
Be Engaging: Use visuals (images, videos, infographics), clear formatting (headings, bullet points), and a conversational tone.