Whenever a customer opens a coupon code email

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People want to know where their products come from, and you can share that story, along with other hidden parts of your product. Email marketing campaigns play an important role in the way a brand tells its story, including the origins and provenance of its products. Eyewear companies do a great job of emphasizing company goals. They want people to know what they are all about from the beginning of their relationship with the brand. Once someone signs up for their email list and receives a "welcome" message, they are always prompted to learn about the story.


The email the brand did an excellent job of quickly summarizing its goals in a powerful way. Their story page reads: “ was founded with a rebellious spirit and a lofty purpose: to offer designer eyewear at revolutionary prices while leading the way in socially conscious enterprise.” Boom! Once you finish reading this article, you’ll know everything you need telegram number list to know about supporting this eyewear brand. Even if a customer reads your brand’s origin story just once, that message sets the tone for all subsequent emails., they think of the brand’s goal of offering revolutionary prices.


When they find out that a pair of glasses was donated because they bought one, they consider the brand's social awareness. Storytelling is proven to set the tone for an entire email marketing campaign. It also increases understanding of your brand and brings your entire marketing message together. For this brand, it's not just an origin story, it's the core of the company. Summary If there’s one thing you’ve forgotten after reading this article, it’s this: your emails will become more powerful when you tap into authentic emotions and stories.