When we talk about memorable and recognizable brands we refer to those brands that:
It is not them who seek out clients, but rather clients come to them.
They don't have to worry about what their competitors do or don't do, since it's not a problem for them.
They close sales more quickly.
The client has complete confidence in them.
To achieve all this, we need branding, that is, creating a powerful brand image and design that helps position the brand in the mind of the consumer.
How to carry out a good branding strategy
To create a good brand branding it is important to take into account two different factors:
The internal part of the company
The external part of the company
Let's dig a little deeper.
Speaking of the inner part
When we talk about the internal part of branding, we are outlook email lists referring to the values of the company, that is, what it is like, who runs it, what it wants to convey: a young, close, elitist, premium brand, concerned with the environment... The internal part is where we define the brand personality, that is, the mission, values and vision that will transmit the brand to customers and that will position it in the market.
Speaking of the external part
The external part is influenced by the design. It is the colours, typography, corporate logo… that which distinguishes one brand from another. When we see the Nike logo we know it is Nike, when we see white letters on a red background we associate it with Coca-Cola, etc.
It is important to keep in mind that the entire graphic part of your brand must support the strategic part, in this way, it will help to increase your credibility among customers.
However, in order to carry out a good branding strategy, you first have to know what type of brand you are. Over the years, there have been many classifications of the types of brands that exist. We are going to base ourselves on Seth Godin 's , since it is the one that best exemplifies the types of brands you can be.
According to your order you can be a brand:
Mechanical Turk or non-branding : These are a type of brand that works with the Amazon Mechanical Turk application. Spending very little money, you can hire a freelancer to do the work you ask of them. If this is the type of brand you are, it means that you are comfortable, that is, the only way to differentiate yourself is through price. You don't aspire to go beyond that.
Handyman : You are currently the only company dedicated to your sector in the area, but what would happen if competition arrived?
Craftman : According to Seth Godin, this is where most companies are located. These are the ones that have created a better product or something different from the competition, but you still have a long way to go to be able to have a clear point of differentiation with other brands in your sector.
Unique : Your company is well positioned, customers want to work only with you. This allows you to raise prices and choose your customers. However, competition remains a problem. Everyone is fighting to be as good as you or better.
Remakable : You have become a monopoly, you have managed to create your memorable brand.
How to become a Remakable brand?
To become a Remakable brand you need to take three fundamental aspects into account:
A strategy that helps you differentiate yourself : You must stand out from the competition by creating a unique product, or if it is not, clearly highlight the advantages and benefits of buying from you and not from the competition. Make yourself stand out.
Design and visuals are of the utmost importance : The first impression a new client will have will be of your image. Therefore, you must take great care of the visual details of both your website and your social networks. A bad first impression can be a lost sales opportunity. Also, keep in mind that branding, that is, this design, will be part of the positioning that potential clients have of you.
Define your brand personality well : One of the most important parts is knowing who you really are in order to show it to the world. Always be true to your values and try to transmit them with everything you do related to the company, this way, it will not cost you any effort to position yourself in the consumer's mind as you really are.
And that's the end of our recommendations for today. Now it's up to you to analyze what kind of brand you are and detect what you're missing to become a Remakable brand. Do you think you need help? Contact us and we'll do this analysis for you, finding the best differentiation strategies so you can achieve your goals.
