Increase your sales with word of mouth advertising
Posted: Tue Dec 03, 2024 5:46 am
Until the advent of social media, the way of communicating, spreading and promoting was very different, and one of the ways that worked best was word of mouth. That is, getting a product or service on everyone's lips, so that people would be in charge of making it known.
Nowadays, with the advent of the Internet, digital advertising platforms and social media, we have somewhat forgotten about this method, which continues to work very well, even though we are not fully aware of it.
Why have Nike, Coca-Cola or Danone gained such fame and become benchmark companies? Mostly by word of mouth. In the end, we have all heard about them and recommended them at some point. Today we are going to talk about the importance of word of mouth advertising.
What is word of mouth advertising?
Word-of-mouth advertising is a strategy that involves getting a customer to have a good experience with a brand and feeling satisfied with the product or service, so that they recommend it to friends, family or colleagues.
It's probably happened to you. Normally, when someone recommends something to us, this gives us confidence and we are more likely to buy the product or service that they recommend to us than that of a brand we don't know.
Word of mouth advertising remains a surefire tactic when it comes to acquiring a service or product. Let's see why below.
Why does word of mouth advertising work?
Nielsen conducted a survey to find out how effective word-of-mouth advertising is. It revealed that 84% of consumers worldwide trust word-of-mouth recommendations, which come mostly from friends and family , rather than from other advertising media.
Word-of-mouth advertising is a good way for a brand to gain recognition. It is a strategy suitable for any company, since it does not require a large financial investment, but it does require marketing knowledge.
For word-of-mouth advertising to be effective, it must be combined with other Inbound Marketing strategies , such as content creation, to promote the brand. How will we get people to talk about us if they don't know us?
To do this, there are a number of steps you should take to make your word-of-mouth advertising strategy effective. Let's go a little deeper.
How to carry out a word-of-mouth advertising strategy
Define your Buyer Persona
As with any other type of marketing strategy you want to carry out, the first step of all will be to know your ideal client . That type of client that you want to reach taking into account the type of product or service that you sell, in order to find the perfect tone and messages to address them.
To do this, you should ask yourself the following questions:
In which sector do you work?
How old are you?
What do you expect from a product or service like yours?
What are their concerns when purchasing a product or service similar to yours?
In addition, it will be important for you to detect their at&t email list main problem or need in order to offer them a solution, that is, sell them your product or service as the solution to all their problems.
This way, you will achieve your goals.
No one should know your product or service like you do
To sell any product or service, you must first know it perfectly and be able to resolve any doubts or questions about it.
In word-of-mouth advertising, it is important that your entire company is involved and participates in this strategy, talking about your products or services to third parties.
Knowing your product or service is important to show confidence in front of others. Let them see that you have complete confidence in what you are selling. In this way, they will also have confidence in your products or services.
Get a large community on social networks
The more followers you have on social media, the more people will know you and the more chances you will have of word-of-mouth recommendations.
To build a good community on social media, knowing your Buyer Persona will be of great help, as it will help you know what tone to use and how to communicate with them.
Speak like your potential customers, give them what they want and build a large community of followers on social media and through interactions. Give them reasons to speak well of you to others.
However, many times, the followers that make up our social networks are not the right ones and even though we have many, word of mouth recommendations do not work. To do this, we recommend that you monitor, analyze what is happening on your social networks and discover where you are failing.
Identify Influencers in your sector
Influencers are people with a lot of influence within a certain sector and with a large number of fans and followers .
Working with influencers will help you gain a voice. It has been proven that when they recommend a product or service, many of their followers also try it and recommend it. This triggers a chain of recommendations and your product or service ends up on everyone's lips, gaining great fame.
Negative comments can also be positive
The point is to get people to talk about you. Take advantage of negative comments to learn and improve. Also, there are many trolls on the Internet, try to change their point of view or opinion by offering them discounts, promotions or giving them a sample of your product or service so that they end up speaking well of you.
Use these comments to show that the person was right and that thanks to them you have been able to work to solve a problem and bring out an improved version of the product or service.
Nowadays, with the advent of the Internet, digital advertising platforms and social media, we have somewhat forgotten about this method, which continues to work very well, even though we are not fully aware of it.
Why have Nike, Coca-Cola or Danone gained such fame and become benchmark companies? Mostly by word of mouth. In the end, we have all heard about them and recommended them at some point. Today we are going to talk about the importance of word of mouth advertising.
What is word of mouth advertising?
Word-of-mouth advertising is a strategy that involves getting a customer to have a good experience with a brand and feeling satisfied with the product or service, so that they recommend it to friends, family or colleagues.
It's probably happened to you. Normally, when someone recommends something to us, this gives us confidence and we are more likely to buy the product or service that they recommend to us than that of a brand we don't know.
Word of mouth advertising remains a surefire tactic when it comes to acquiring a service or product. Let's see why below.
Why does word of mouth advertising work?
Nielsen conducted a survey to find out how effective word-of-mouth advertising is. It revealed that 84% of consumers worldwide trust word-of-mouth recommendations, which come mostly from friends and family , rather than from other advertising media.
Word-of-mouth advertising is a good way for a brand to gain recognition. It is a strategy suitable for any company, since it does not require a large financial investment, but it does require marketing knowledge.
For word-of-mouth advertising to be effective, it must be combined with other Inbound Marketing strategies , such as content creation, to promote the brand. How will we get people to talk about us if they don't know us?
To do this, there are a number of steps you should take to make your word-of-mouth advertising strategy effective. Let's go a little deeper.
How to carry out a word-of-mouth advertising strategy
Define your Buyer Persona
As with any other type of marketing strategy you want to carry out, the first step of all will be to know your ideal client . That type of client that you want to reach taking into account the type of product or service that you sell, in order to find the perfect tone and messages to address them.
To do this, you should ask yourself the following questions:
In which sector do you work?
How old are you?
What do you expect from a product or service like yours?
What are their concerns when purchasing a product or service similar to yours?
In addition, it will be important for you to detect their at&t email list main problem or need in order to offer them a solution, that is, sell them your product or service as the solution to all their problems.
This way, you will achieve your goals.
No one should know your product or service like you do
To sell any product or service, you must first know it perfectly and be able to resolve any doubts or questions about it.
In word-of-mouth advertising, it is important that your entire company is involved and participates in this strategy, talking about your products or services to third parties.
Knowing your product or service is important to show confidence in front of others. Let them see that you have complete confidence in what you are selling. In this way, they will also have confidence in your products or services.
Get a large community on social networks
The more followers you have on social media, the more people will know you and the more chances you will have of word-of-mouth recommendations.
To build a good community on social media, knowing your Buyer Persona will be of great help, as it will help you know what tone to use and how to communicate with them.
Speak like your potential customers, give them what they want and build a large community of followers on social media and through interactions. Give them reasons to speak well of you to others.
However, many times, the followers that make up our social networks are not the right ones and even though we have many, word of mouth recommendations do not work. To do this, we recommend that you monitor, analyze what is happening on your social networks and discover where you are failing.
Identify Influencers in your sector
Influencers are people with a lot of influence within a certain sector and with a large number of fans and followers .
Working with influencers will help you gain a voice. It has been proven that when they recommend a product or service, many of their followers also try it and recommend it. This triggers a chain of recommendations and your product or service ends up on everyone's lips, gaining great fame.
Negative comments can also be positive
The point is to get people to talk about you. Take advantage of negative comments to learn and improve. Also, there are many trolls on the Internet, try to change their point of view or opinion by offering them discounts, promotions or giving them a sample of your product or service so that they end up speaking well of you.
Use these comments to show that the person was right and that thanks to them you have been able to work to solve a problem and bring out an improved version of the product or service.