Types of Email Marketing Templates
Posted: Tue Dec 03, 2024 5:59 am
There are various types of email templates, each with a specific purpose and style. Below are some of them with examples of great brands.
Newsletter Templates
Newsletters are designed to send regular updates and information to subscribers finland phone number library in a professional and visually appealing format. Newsletter templates typically have a clear and concise layout that features a mix of text, images, and links to keep readers engaged and informed. This type of email template is a proven method for building and maintaining relationships with your subscribers and staying in touch with them in the future. It can also be used to promote your brand, showcase your products or services, and share industry news or insights.
Check out Purdys Chocolatier's newsletter. The company tries to engage their customers by sending them interesting information about the chocolate shop. They also placed a CTA button right above the main text, so it stays visible for those with a sweet tooth.
newsletter
Purdys Chocolatier Information Newsletter
Promotional templates
Promotional email templates are used to introduce specific products, services, or offers. These templates often feature eye-catching images, compelling copy, and a clear call to action that prompts the reader to click through to your website or take another desired action. The purposes for which they are used can vary, but the most common are announcing new product launches, promoting seasonal sales or discounts, or highlighting limited-time offers .
Escuminac, for example, uses promotional emails to inform its customers that maple syrup is in stock. As an incentive, the company offers a 10% discount on the next order. Notice that the company also mentions the discount in the subject line, motivating customers to check the email.
promotional email
A promotional email from Escuminac
Welcome Templates
Welcome email templates provide subscribers with a warm and engaging introduction to your products or services. These templates are typically sent automatically when someone signs up for your mailing list or creates an account on your website. In addition to the greeting, they often include a brief introduction to your brand and its values, and an overview of the benefits subscribers can expect from being part of your community.
Here is a great example from Slack. They have included a short list of tips to help the user quickly understand the platform.
welcome email template
Newsletter Templates
Newsletters are designed to send regular updates and information to subscribers finland phone number library in a professional and visually appealing format. Newsletter templates typically have a clear and concise layout that features a mix of text, images, and links to keep readers engaged and informed. This type of email template is a proven method for building and maintaining relationships with your subscribers and staying in touch with them in the future. It can also be used to promote your brand, showcase your products or services, and share industry news or insights.
Check out Purdys Chocolatier's newsletter. The company tries to engage their customers by sending them interesting information about the chocolate shop. They also placed a CTA button right above the main text, so it stays visible for those with a sweet tooth.
newsletter
Purdys Chocolatier Information Newsletter
Promotional templates
Promotional email templates are used to introduce specific products, services, or offers. These templates often feature eye-catching images, compelling copy, and a clear call to action that prompts the reader to click through to your website or take another desired action. The purposes for which they are used can vary, but the most common are announcing new product launches, promoting seasonal sales or discounts, or highlighting limited-time offers .
Escuminac, for example, uses promotional emails to inform its customers that maple syrup is in stock. As an incentive, the company offers a 10% discount on the next order. Notice that the company also mentions the discount in the subject line, motivating customers to check the email.
promotional email
A promotional email from Escuminac
Welcome Templates
Welcome email templates provide subscribers with a warm and engaging introduction to your products or services. These templates are typically sent automatically when someone signs up for your mailing list or creates an account on your website. In addition to the greeting, they often include a brief introduction to your brand and its values, and an overview of the benefits subscribers can expect from being part of your community.
Here is a great example from Slack. They have included a short list of tips to help the user quickly understand the platform.
welcome email template