Table of Contents
DISCOVER NEW ONLINE MARKETING CHANNELS
5 online marketing channels you can use:
OPTIMIZATION AND MONITORING TOOLS
APPLY NEW MARKETING METHODOLOGIES
INVEST IN CAMPAIGNS THAT HAVE POSITIVE ROI
GET A GOOD TRAVEL COMPANION
DISCOVER NEW ONLINE MARKETING CHANNELS
Conducting market research in the 21st century has become a simple task and not necessarily expensive. Google and social networks make this task much easier by allowing pharmaceutical email list small campaigns to be launched that are highly segmented by product and target; and in a short period of time, having enough information to make decisions; even attracting or selling from the first moment. This is online advertising for smart companies, those that know how to take advantage of the opportunities that the competition is missing.
We should not be afraid to allocate part of our online marketing and advertising budget to discover new channels, niches, demographic and geographic segments. We can often get pleasant surprises. Those channels that we see working well should be incorporated into our marketing plan.
You're probably already using Google Adwords to position your company's ads, but it's not the only channel. Over the past year, we've seen a huge improvement in the results of campaigns launched on Facebook Ads. Thanks, we understand, to improvements in Facebook's algorithms and ad platform, where it's now possible to apply more advanced segmentations, use different ad formats, among other improvements that translate into acquisition costs (in some cases) better than those obtained with Google Adwords.
5 online marketing channels you can use:
1. Google / Search Engines: Launch paid advertising campaigns on Google Adwords (search and remarketing) and position yourself organically in search engines
2. Email : Send periodic emails with offers to your customer and prospect database.
3. Social networks : Run pay-per-click campaigns on Facebook ads, Twitter Ads or Linkedin Ads
4. Affiliates : Create your own affiliate system, or link with an existing platform.
5. Rich Media : Place banners on vertical portals where you know your target customer is.
OPTIMIZATION AND MONITORING TOOLS
The Internet market is full of very powerful online marketing tools that can help us get the most out of our strategies and campaigns. It is about choosing which one or ones are the ones I need.
These are some tools that I would dare to recommend with my eyes closed, because I use them and know them firsthand:
MOZ : To monitor your SEO, optimize your website for search engines and improve organic positioning. Including the Open Site Explorer version with its link analysis.
SemRush : Especially for competitor analysis, keyword discovery and monitoring.
Hubspot : The leading inbound marketing tool, All in One. Including its CRM.
MailChimp : For sending emails, good opening ratio and reports.
Buzzmometer : To exhaustively monitor what is being said about our brand, company or product on the Internet.
APPLY NEW MARKETING METHODOLOGIES
Inbound marketing is on the rise. This methodology combines several B2B online marketing techniques to make the most of content and intelligent communications. This is a clear example of a methodology that we can apply to our business, and that will help us not only in the acquisition process, but also in conversion, closing the sale and loyalty.
We could also talk about Growth Hacking, especially focused on Startups and which is very interesting when it comes to achieving advertising impact at a low cost. My colleague Txema wrote about this topic in his post: Growth Hacking in Content Marketing, which I invite you to read.
INVEST IN CAMPAIGNS THAT HAVE POSITIVE ROI
And this seems obvious, but it is not always applied. To do this, it is worth clarifying that not all products, not all sectors or all micro-niches (however micro they may be) work well on the Internet. And when I say that they do not “work well” I mean that they do not have a positive ROI on their investments (referring to direct marketing).
There is no need to try to sell our entire company catalogue online, not all products or services have to work well and generate positive results, it is about making the effort in the channels, campaigns and keywords that generate leads or sales, and redistributing the investment towards these. Unless you are already covering 100% of the potential online market , in which case I would advise you to try other channels, tools and methodologies, which I explain below.
