Email marketing trends for 2018
In this post we want to highlight what the keys to success will be for campaigns in 2018. At teenvio.com we focus on these:
Content marketing . This has been a constant, and not only in email marketing, to engage our audience and establish a relationship of trust between brands and consumers. Guides, tips, tricks, manuals, etc… are content that will surely help you continue to increase your opening rate.
Greater visual appeal . In 2017, the use of images and emojis in newsletters increased by 25%. We even conducted a test to verify whether the use of emojis in the subject line nursing homes email list would affect the opening rate of emails . What is clear is that visual impact will continue to be vital for achieving effective campaigns.
More design . The use of templates and increasingly powerful tools that help us optimize time and resources will be a constant in 2018. For this reason, and just a few months ago, we improved our dynamic editor of pieces with a more powerful engine and many more possibilities at a graphic level, even for people who do not know how to program or have little knowledge of graphic design. Personalizing the design of your email based on the tastes or age of your subscribers will help you achieve more "engagement."
Interactive emails . Another clear trend from a design perspective is to provide the newsletter with a “layer of interactivity” and somehow simulate an experience similar to that of a website. Interactive areas, videos edited as animated gifs… the goal is to encourage contacts to interact with the brand.
Easier unsubscribes . Although the LOPD and the LSSCE require a simple and clear unsubscribe process, it is true that subscribers greatly appreciate the moment when unsubscribing from a mailing list does not involve an odyssey. Having a "cleaner" database will improve our statistics and prevent us from ending up on a spam list.
Segmentation, automation and artificial intelligence . We are taking the personalization of shipments one step further; perhaps applying AI practices is only in the hands of larger companies today, but it is already a trend that will permeate SMEs over the next few years. Knowing our clients better based on the data we have about them will generate much more “emotional” and closer campaigns that will cause greater connection between them and the brands.
New data protection regulations . Make sure you comply with the new regulations that come into force on May 25. You still have time to review your data protection policies regarding electronic communications.
