What is a mailing list? Understand what it is for and check out 7 tips on how to create one
Posted: Tue Dec 03, 2024 6:48 am
A mailing list is a very important element of a good email marketing strategy. Companies that know how to create a customer mailing list and make good use of this tool can generate new business opportunities and close more sales.
To give you an idea, 99% of consumers check their inboxes every day . Furthermore, email is the preferred channel for 72% of consumers to communicate with companies .
What’s more, email is considered 40 times more effective than social media when it comes to converting new customers .
[MANUAL]
How to set up a home studio to record video classes?
In this e-book we teach you step by step how to record your classes at home, but with the quality of a professional studio .
I WANT THE MANUAL
See, in this graph, that the Return on Investment (ROI) is usually higher in email marketing campaigns than in other company advertising actions:
With this in mind, we have prepared content here with everything you need to know about mailing: what it is, what it is for, how it can help your business and how to create an email list of potential customers in seven steps:
Know your company's target audience well;
Produce relevant content for your target audience;
Create good landing pages;
Use social media as a tool to get in touch with potential customers;
Create banners on your website offering discounts;
Segment your contacts;
Invest in specialized software.
Mailing: what is it?
Mailing list – “mailing list”, in literal translation – refers to a database of registered customers and prospects.
This is a list with information such as name, telephone number, date of birth, profession, position, location and, of course, email address.
In other words, we can define a mailing list as a contact list that the company maintains for its customers and also for those it believes have the potential to become customers and who, therefore, become the target of marketing and sales actions.
To help you better understand the meaning of a mailing list, we have brought you this video from Leadlovers:
Read also: Understand how to do email marketing with a complete step-by-step guide
What is customer mailing list for?
Mailing is a tool normally used in email marketing strategies. The company creates a list with the email addresses of customers and potential customers and sends messages with relevant content, promotions, important announcements, etc.
Customer mailing lists allow companies to establish direct contact with customers, prospects and leads.
Using this tool, the company can better direct its relationship strategies towards a more qualified audience, with greater chances of being impacted by such strategies.
Read more: How to write the best copy for email marketing? 5 tips to avoid mistakes!
What are the advantages of having a mailing list?
Companies that have a solid customer mailing list are able to obtain more satisfactory results in their email marketing and relationship strategies.
The mailing list encourages the construction of a closer, long-term relationship with customers.
From a sales perspective, good use of mailing lists is essential to convert more customers. It is possible to more assertively target lead nurturing content so that they can move forward in the sales funnel towards the purchase decision.
The mailing list is also a great ally for promoting your brazil business fax list company's solutions, publicizing the launch of new products and also recovering inactive customers, who have not made any new purchases recently or interacted with the brand for a long time.
7 tips on how to create a customer mailing list
Well, now that you know what mailing is, what it’s for and what the advantages are, how about finding out how to create a mailing list for your business model?
Here we have separated 7 valuable tips that will help you with this task:
1 – Know your company’s target audience well
To build a good mailing list, the first thing to do is to know and understand the profile of your company's target audience.
Knowing who your business model is aimed at is essential for creating a mailing list. This way, you avoid capturing contact information from people who do not have the potential to become customers of your company and who are not interested in the solutions you offer.
2 – Produce relevant content for your target audience
Another important tip on how to create a mailing list is to create content that is relevant to the audience you want to connect with.
Through a blog, for example, you can produce and publish articles that help potential customers better understand the problems they face and what can be done to solve them.
This way, you can offer richer and more specific content in exchange for an email address and other contact information . In other words, you can make access to an e-book conditional, for example, on the visitor filling out a simple form with some information about themselves – who will become a lead after this “exchange”.
But, for your products to be found by potential customers, you must use SEO – Search Engine Optimization techniques.
The objective of these techniques, such as keyword use and link building, is to make your articles appear among the first results of search engines whenever a user searches for topics related to some content on your blog.
This post may help you: Content Funnel: What to Post at Each Stage?
3 – Create good landing pages
Landing pages are pages that have the function of converting your visitors into leads and making their email address and other contact information part of your mailing list.
It is through a landing page that you present a content offer (which we mentioned in the previous tip) in exchange for some registration data.
To increase the chances of visitors accepting this exchange, your landing page must clearly explain what the offer is about. Visitors need to see value in the material offered.
Also, be sure to optimize your landing pages with SEO techniques.
See more: Landing page creator: check out the 4 best tools without programming!
4 – Use social media as a tool to get in touch with potential customers
Social networks are also tools that can help you create a good mailing list.
Just like on a blog, you can also offer relevant content to your followers – respecting, of course, the particularities of each social network.
On Instagram, for example, you can produce content in short videos (Reels) or long videos (IGTV), create a carousel of images giving some tips on a topic related to your business, conduct polls in stories or make question boxes available to clarify quick doubts and interact with your audience, conduct live broadcasts, among other content formats.
Collecting your followers' contact information to build a mailing list can be done by inserting the link to your landing page in your stories or in the bio of your Instagram profile .
If your product that you sell is an online course on how to invest in the stock market, you can create quick content with some tips and invite the follower to check out a more in-depth e-book by clicking on the link you made available in your bio.
They will be directed to your landing page and will provide the data you need to put them on your mailing list.
Also watch this video, with tips on how to enhance social networks and other media:
5 – Create banners on your website offering discounts
In addition to content, you can also offer discount coupons to your website visitors. This is a very effective strategy for encouraging potential customers to provide their email address and other contact information.
Those who work with e-commerce, software as a service (SaaS) or the sale of information products tend to benefit greatly from this strategy to increase their mailing list.
6 – Segment your contacts
A good mailing list needs to segment your contacts. Separate your customers and prospects according to criteria that are relevant to your marketing and sales strategy.
So, for example, you can segment the contacts you managed to capture according to age range, geographic location, specific interests , among other criteria.
This way, you can better organize your contact list and direct your strategies more assertively, impacting the right people with more appropriate messages at the ideal time.
7 – Invest in specialized software
Currently, there are several marketing automation software that can help you build your mailing list.
With a specialized solution, you can automate the collection and segmentation of your customers' and potential customers' contact information, as well as sending personalized messages to each member of the list.
Investing in this type of software will help you improve your productivity and focus on tasks of greater value to your business.
Tip: Choose your free email marketing tool: 5 options with pros and cons
BONUS TIPS: What NOT to do when creating a customer mailing list?
So far, you've seen tips on best practices that you should implement to build a solid customer mailing list and rock your marketing, relationship and sales strategies.
However, it is also worth pointing out what you should not do when creating your mailing list. These are very common mistakes that can seriously compromise the performance of your communication strategies and the reputation of your business.
1 – Don’t buy ready-made mailing lists
Anyone who thinks they are getting a good deal by buying ready-made mailing lists is mistaken. No matter how segmented these lists are, the contacts on them may not have even heard of your company and are not interested in what you have to offer.
Additionally, it is very likely that this same list has been sold to other companies, which tends to cause your emails to be flagged as spam.
2 – Don’t make it difficult to unsubscribe
It may be that the lead is no longer interested in receiving your emails because they didn't like your content or simply don't want to have a relationship with your company.
In such cases, don’t make it difficult to unsubscribe. The lead should be able to, in just a few clicks, request that their email be removed from your list and that no further messages be sent.
Making this action difficult could reflect badly on your brand image.
So, what did you think of our guide on how to create a customer mailing list?
Building a solid and qualified contact base, made up of people with real potential to be interested in your solutions and become customers, can make all the difference in the results and development of your company.
Follow all the tips we mentioned here, including the bonus tips, and create a powerful mailing list so that your marketing and sales strategies are increasingly successful.
To give you an idea, 99% of consumers check their inboxes every day . Furthermore, email is the preferred channel for 72% of consumers to communicate with companies .
What’s more, email is considered 40 times more effective than social media when it comes to converting new customers .
[MANUAL]
How to set up a home studio to record video classes?
In this e-book we teach you step by step how to record your classes at home, but with the quality of a professional studio .
I WANT THE MANUAL
See, in this graph, that the Return on Investment (ROI) is usually higher in email marketing campaigns than in other company advertising actions:
With this in mind, we have prepared content here with everything you need to know about mailing: what it is, what it is for, how it can help your business and how to create an email list of potential customers in seven steps:
Know your company's target audience well;
Produce relevant content for your target audience;
Create good landing pages;
Use social media as a tool to get in touch with potential customers;
Create banners on your website offering discounts;
Segment your contacts;
Invest in specialized software.
Mailing: what is it?
Mailing list – “mailing list”, in literal translation – refers to a database of registered customers and prospects.
This is a list with information such as name, telephone number, date of birth, profession, position, location and, of course, email address.
In other words, we can define a mailing list as a contact list that the company maintains for its customers and also for those it believes have the potential to become customers and who, therefore, become the target of marketing and sales actions.
To help you better understand the meaning of a mailing list, we have brought you this video from Leadlovers:
Read also: Understand how to do email marketing with a complete step-by-step guide
What is customer mailing list for?
Mailing is a tool normally used in email marketing strategies. The company creates a list with the email addresses of customers and potential customers and sends messages with relevant content, promotions, important announcements, etc.
Customer mailing lists allow companies to establish direct contact with customers, prospects and leads.
Using this tool, the company can better direct its relationship strategies towards a more qualified audience, with greater chances of being impacted by such strategies.
Read more: How to write the best copy for email marketing? 5 tips to avoid mistakes!
What are the advantages of having a mailing list?
Companies that have a solid customer mailing list are able to obtain more satisfactory results in their email marketing and relationship strategies.
The mailing list encourages the construction of a closer, long-term relationship with customers.
From a sales perspective, good use of mailing lists is essential to convert more customers. It is possible to more assertively target lead nurturing content so that they can move forward in the sales funnel towards the purchase decision.
The mailing list is also a great ally for promoting your brazil business fax list company's solutions, publicizing the launch of new products and also recovering inactive customers, who have not made any new purchases recently or interacted with the brand for a long time.
7 tips on how to create a customer mailing list
Well, now that you know what mailing is, what it’s for and what the advantages are, how about finding out how to create a mailing list for your business model?
Here we have separated 7 valuable tips that will help you with this task:
1 – Know your company’s target audience well
To build a good mailing list, the first thing to do is to know and understand the profile of your company's target audience.
Knowing who your business model is aimed at is essential for creating a mailing list. This way, you avoid capturing contact information from people who do not have the potential to become customers of your company and who are not interested in the solutions you offer.
2 – Produce relevant content for your target audience
Another important tip on how to create a mailing list is to create content that is relevant to the audience you want to connect with.
Through a blog, for example, you can produce and publish articles that help potential customers better understand the problems they face and what can be done to solve them.
This way, you can offer richer and more specific content in exchange for an email address and other contact information . In other words, you can make access to an e-book conditional, for example, on the visitor filling out a simple form with some information about themselves – who will become a lead after this “exchange”.
But, for your products to be found by potential customers, you must use SEO – Search Engine Optimization techniques.
The objective of these techniques, such as keyword use and link building, is to make your articles appear among the first results of search engines whenever a user searches for topics related to some content on your blog.
This post may help you: Content Funnel: What to Post at Each Stage?
3 – Create good landing pages
Landing pages are pages that have the function of converting your visitors into leads and making their email address and other contact information part of your mailing list.
It is through a landing page that you present a content offer (which we mentioned in the previous tip) in exchange for some registration data.
To increase the chances of visitors accepting this exchange, your landing page must clearly explain what the offer is about. Visitors need to see value in the material offered.
Also, be sure to optimize your landing pages with SEO techniques.
See more: Landing page creator: check out the 4 best tools without programming!
4 – Use social media as a tool to get in touch with potential customers
Social networks are also tools that can help you create a good mailing list.
Just like on a blog, you can also offer relevant content to your followers – respecting, of course, the particularities of each social network.
On Instagram, for example, you can produce content in short videos (Reels) or long videos (IGTV), create a carousel of images giving some tips on a topic related to your business, conduct polls in stories or make question boxes available to clarify quick doubts and interact with your audience, conduct live broadcasts, among other content formats.
Collecting your followers' contact information to build a mailing list can be done by inserting the link to your landing page in your stories or in the bio of your Instagram profile .
If your product that you sell is an online course on how to invest in the stock market, you can create quick content with some tips and invite the follower to check out a more in-depth e-book by clicking on the link you made available in your bio.
They will be directed to your landing page and will provide the data you need to put them on your mailing list.
Also watch this video, with tips on how to enhance social networks and other media:
5 – Create banners on your website offering discounts
In addition to content, you can also offer discount coupons to your website visitors. This is a very effective strategy for encouraging potential customers to provide their email address and other contact information.
Those who work with e-commerce, software as a service (SaaS) or the sale of information products tend to benefit greatly from this strategy to increase their mailing list.
6 – Segment your contacts
A good mailing list needs to segment your contacts. Separate your customers and prospects according to criteria that are relevant to your marketing and sales strategy.
So, for example, you can segment the contacts you managed to capture according to age range, geographic location, specific interests , among other criteria.
This way, you can better organize your contact list and direct your strategies more assertively, impacting the right people with more appropriate messages at the ideal time.
7 – Invest in specialized software
Currently, there are several marketing automation software that can help you build your mailing list.
With a specialized solution, you can automate the collection and segmentation of your customers' and potential customers' contact information, as well as sending personalized messages to each member of the list.
Investing in this type of software will help you improve your productivity and focus on tasks of greater value to your business.
Tip: Choose your free email marketing tool: 5 options with pros and cons
BONUS TIPS: What NOT to do when creating a customer mailing list?
So far, you've seen tips on best practices that you should implement to build a solid customer mailing list and rock your marketing, relationship and sales strategies.
However, it is also worth pointing out what you should not do when creating your mailing list. These are very common mistakes that can seriously compromise the performance of your communication strategies and the reputation of your business.
1 – Don’t buy ready-made mailing lists
Anyone who thinks they are getting a good deal by buying ready-made mailing lists is mistaken. No matter how segmented these lists are, the contacts on them may not have even heard of your company and are not interested in what you have to offer.
Additionally, it is very likely that this same list has been sold to other companies, which tends to cause your emails to be flagged as spam.
2 – Don’t make it difficult to unsubscribe
It may be that the lead is no longer interested in receiving your emails because they didn't like your content or simply don't want to have a relationship with your company.
In such cases, don’t make it difficult to unsubscribe. The lead should be able to, in just a few clicks, request that their email be removed from your list and that no further messages be sent.
Making this action difficult could reflect badly on your brand image.
So, what did you think of our guide on how to create a customer mailing list?
Building a solid and qualified contact base, made up of people with real potential to be interested in your solutions and become customers, can make all the difference in the results and development of your company.
Follow all the tips we mentioned here, including the bonus tips, and create a powerful mailing list so that your marketing and sales strategies are increasingly successful.