How to generate more sales? Five ways to do it using your content
Posted: Thu Dec 12, 2024 4:47 am
Is your content not delivering the conversion results you expected? Maybe you're not doing it the right way. Find out with these 5 techniques! Correct your mistakes and start selling more thanks to content marketing
Table of contents
When we talk about inbound marketing, we're car owner database package talking about offering innovative content that's capable of not only attracting readers' attention, but also helping them solve problems. But how can you make that content that's useful to your audience generate more sales? This is what inbound sales do.
Remember that the content you provide has become an essential part of attracting more visitors to your company and, in the long term, getting clients . Learn these 5 ways to take advantage of the Inbound Sales methodology to scale your business.
Let's get started!
1. Teach and create webinars
This is one of the most effective and least used inbound sales strategies. What is a webinar? It is a training or educational content, which is transmitted through videos on the internet. It can be done in three different ways: as conferences, workshops or courses. It is a great option to promote your content, since it generates a lot of interactivity between the participants and the speaker.
It's a good tool because you'll be able to increase your conversion rate by focusing on those who signed up for your webinar. This can give you an idea of who's really interested in your content and how to improve your strategy.
CTA inbound sales campaign 2019 - Between the blog text
Now, how do I run a webinar? Simple! There are different digital platforms that can make the process easier for you, such as Google Hangouts or GoToWebinar . The latter may be your best option for your inbound sales strategy, since it integrates with HubSpot and allows you to automatically store your registrants' data in the CRM.
It is important to keep in mind that transparency is a key aspect when interacting with viewers , so you should reveal some figures about your company. Finally, you can offer them an exclusive offer that is not found on your website to motivate them to continue with their sales process.
How to improve the quality of your webinar?
- You must clearly define all the topics to be discussed, the main objective and who it will be directed to.
- Make it more interesting by presenting practical cases and examples.
- Encourage attendees to participate! Ask questions and resolve any doubts they may have. It is key that they feel part of the event, not just a mere spectator.
- It should not be too long. The ideal length of your webinar should be around 40-45 minutes with an additional 15-20 minutes to interact with attendees.
- Don't forget the CTA at the end to invite attendees to take action!
generating-sales-five-ways-to-do-it-using-your-content
2. Lean on influencers
You've probably noticed that there are personalities on the Internet capable of influencing thousands of people on what to buy, what places to visit, how to dress, etc. These influencers can help you promote your product and your content , making it visible to everyone.
How to form partnerships with influencers? You can form partnerships with bloggers, freelancers, or journalists whose followers are similar to your ideal clients. Form partnerships to do reviews of your products and publish them on their networks. To be successful, the review will have to show that the product is of high quality and that the target audience likes it.
generate-sales-five-ways-to-do-it-using-your-content-1
Source: GMedia
But why should you apply this strategy? A study published by Nielsen indicated that 8 out of 10 respondents worldwide trust completely or partially the recommendations of friends and family. However, two thirds say they trust opinions posted online.
This data is very revealing. Definitely, betting on this type of marketing can help you gain a better reputation, reach many more people and make your content known. In this way, you can generate more sales opportunities and build customer loyalty.
3. Design a flywheel
If you have been applying an inbound strategy for some time, you will know that this year the funnels became flywheels . Under this scheme, the center of all our actions is around the client. This will help you to make an action plan clearly oriented to the needs of your prospects, and to keep you moving by generating more opportunities, once you close the sales.
What do we mean? Unlike the funnel, which has a beginning and an end, the flywheel keeps turning. It is important to remember that the process does not end once we make a sale, on the contrary. When we manage to close a deal, it is time to continue providing value to customers , delighting them, so that they become promoters of our brand.
Flywheel
If you want your content to reach the right people at the right time, you need to define the three stages of the flywheel and use them to your advantage: attract, engage and delight. Once you have a clear idea of your buyer persona and how you want to guide them through their buyer journey , it’s time to create content.
Think of your content as a way to start a relationship with your prospects: Start an interesting conversation to draw them in; help them solve their problems with relevant information to hook them; and provide them with an exceptional experience that empowers them to delight them.
4. Find your audience
Your content should be targeted and directed at a specific buyer persona. Otherwise, you'll be wasting all your effort shooting in the air and hoping that you'll hit the target. Once you've identified your buyer personas, you can write in a language that they can understand and relate to.
This also plays a key role when thinking about which media to advertise your content on. Not everyone uses the same platforms, and when you understand your audience, you'll know which websites they go to. You can use blogs, social media, or ads. Make sure you're as creative as possible when presenting your content.
Table of contents
When we talk about inbound marketing, we're car owner database package talking about offering innovative content that's capable of not only attracting readers' attention, but also helping them solve problems. But how can you make that content that's useful to your audience generate more sales? This is what inbound sales do.
Remember that the content you provide has become an essential part of attracting more visitors to your company and, in the long term, getting clients . Learn these 5 ways to take advantage of the Inbound Sales methodology to scale your business.
Let's get started!
1. Teach and create webinars
This is one of the most effective and least used inbound sales strategies. What is a webinar? It is a training or educational content, which is transmitted through videos on the internet. It can be done in three different ways: as conferences, workshops or courses. It is a great option to promote your content, since it generates a lot of interactivity between the participants and the speaker.
It's a good tool because you'll be able to increase your conversion rate by focusing on those who signed up for your webinar. This can give you an idea of who's really interested in your content and how to improve your strategy.
CTA inbound sales campaign 2019 - Between the blog text
Now, how do I run a webinar? Simple! There are different digital platforms that can make the process easier for you, such as Google Hangouts or GoToWebinar . The latter may be your best option for your inbound sales strategy, since it integrates with HubSpot and allows you to automatically store your registrants' data in the CRM.
It is important to keep in mind that transparency is a key aspect when interacting with viewers , so you should reveal some figures about your company. Finally, you can offer them an exclusive offer that is not found on your website to motivate them to continue with their sales process.
How to improve the quality of your webinar?
- You must clearly define all the topics to be discussed, the main objective and who it will be directed to.
- Make it more interesting by presenting practical cases and examples.
- Encourage attendees to participate! Ask questions and resolve any doubts they may have. It is key that they feel part of the event, not just a mere spectator.
- It should not be too long. The ideal length of your webinar should be around 40-45 minutes with an additional 15-20 minutes to interact with attendees.
- Don't forget the CTA at the end to invite attendees to take action!
generating-sales-five-ways-to-do-it-using-your-content
2. Lean on influencers
You've probably noticed that there are personalities on the Internet capable of influencing thousands of people on what to buy, what places to visit, how to dress, etc. These influencers can help you promote your product and your content , making it visible to everyone.
How to form partnerships with influencers? You can form partnerships with bloggers, freelancers, or journalists whose followers are similar to your ideal clients. Form partnerships to do reviews of your products and publish them on their networks. To be successful, the review will have to show that the product is of high quality and that the target audience likes it.
generate-sales-five-ways-to-do-it-using-your-content-1
Source: GMedia
But why should you apply this strategy? A study published by Nielsen indicated that 8 out of 10 respondents worldwide trust completely or partially the recommendations of friends and family. However, two thirds say they trust opinions posted online.
This data is very revealing. Definitely, betting on this type of marketing can help you gain a better reputation, reach many more people and make your content known. In this way, you can generate more sales opportunities and build customer loyalty.
3. Design a flywheel
If you have been applying an inbound strategy for some time, you will know that this year the funnels became flywheels . Under this scheme, the center of all our actions is around the client. This will help you to make an action plan clearly oriented to the needs of your prospects, and to keep you moving by generating more opportunities, once you close the sales.
What do we mean? Unlike the funnel, which has a beginning and an end, the flywheel keeps turning. It is important to remember that the process does not end once we make a sale, on the contrary. When we manage to close a deal, it is time to continue providing value to customers , delighting them, so that they become promoters of our brand.
Flywheel
If you want your content to reach the right people at the right time, you need to define the three stages of the flywheel and use them to your advantage: attract, engage and delight. Once you have a clear idea of your buyer persona and how you want to guide them through their buyer journey , it’s time to create content.
Think of your content as a way to start a relationship with your prospects: Start an interesting conversation to draw them in; help them solve their problems with relevant information to hook them; and provide them with an exceptional experience that empowers them to delight them.
4. Find your audience
Your content should be targeted and directed at a specific buyer persona. Otherwise, you'll be wasting all your effort shooting in the air and hoping that you'll hit the target. Once you've identified your buyer personas, you can write in a language that they can understand and relate to.
This also plays a key role when thinking about which media to advertise your content on. Not everyone uses the same platforms, and when you understand your audience, you'll know which websites they go to. You can use blogs, social media, or ads. Make sure you're as creative as possible when presenting your content.