Break the barriers: 5 Inbound actions to grow your startup or small business
Posted: Thu Dec 12, 2024 5:16 am
If you have a small business or a startup, Inbound Marketing is also for you!
Table of contents
You may have thought that inbound marketing only job seekers database package works for large companies, but the good news is that you are wrong. Any company can implement an inbound strategy! Let's review together these 5 actions to grow your small business under this new way of doing things.
1. Prepare for your inbound success
Before you start, it's important to review your analytics. Why? It's the best way to measure the success of your inbound actions. Without information, it's impossible to measure whether your business is growing and what the causes are. That's why you should use tools that allow you to track it. One option is to use platforms like Google Analytics or HubSpot, both of which offer you excellent insights into your website traffic, the effectiveness of mass emails, and lead conversion.
Based on the above, establish your key performance indicators, as well as the essential metrics that will determine whether you are on the right track or need to rethink your strategy. Another tip for this preparation? Research your competitors, compare yourself with them to know where to go or where not to go.
2. Optimize your website
If you've already prepared yourself in advance, the first step before starting to get results is to optimize your website according to the premises of Growth Driven Design. No, don't panic, you don't have to redesign your website if it's not what you want, but you can make small changes aimed at growth, such as:
Update your “About Us” section . Make sure it has all the data and useful information your users need to know about you. How they can contact you, your history, who is behind the company, with this information, people who visit you will feel more confident when visiting your website.
Install a chat option. Chatbots are currently quite popular when it comes to creating contact with your users as they navigate your page. It is an excellent option to help them find what they are looking for much faster and to resolve their questions on the spot. If you have questions about how to get started, HubSpot allows you to create your own chat bot on its platform.
Add a pricing page. Don't be afraid to publish the cost of your products or services. Users hate not finding complete information about what they're looking for. Also, if someone visits your pricing page, it's an indication of what stage of the buying journey they're in. Hint: they're already close to making a decision.
inbound marketing what is it
3. Invest more time in improving your blog
The backbone of any inbound strategy is content. But not just any content: we're talking about valuable content, specialized for your potential customers, made with a purpose. If companies that have a blog generate 55% more traffic to their website, what are you waiting for to have your own?
To improve your blog, consider these tips:
- Research your buyer persona : be clear about who you are writing for and what stage of the buyer's journey they are in.
- Choose the keywords that best fit your business, then generate content around them
- Create your own editorial calendar based on a strategy that guides the topics and formats of the content to be produced
- Optimize old posts: work with all available resources, update those old blog posts, refresh their information and use them to generate traffic.
As you start posting your new content, make sure it follows an SEO strategy to rank high in search engines and reach your target audience. Fact: Companies that use blogs generate 97% more inbound links.
4. Boost email marketing
Did you think that sending emails to promote your products was out of fashion? You're wrong! Email marketing, when used correctly, brings tangible results for your company. In fact, 75% of marketers are using email marketing more than they did 3 years ago, according to the Direct Marketing Association.
Furthermore, email marketing must be valuable, relevant, expected and integrated . First, the content of your emails must provide some value to the recipient; furthermore, it must be segmented according to your buyer personas; your consumers will expect it when subscribing to your website; and finally, it is powerful combined with the rest of your marketing strategies.
Now, executing your own email marketing strategy starts by cleaning up your database. Many of the emails you have there may be outdated. Design a new email template, create a monthly newsletter and add a subscription option. Important: create smart lists according to your consumer segmentation.
5. Be more social!
Social media today plays a vital role among users, who are increasingly more demanding when purchasing a product. We know that attracting consumers in the digital age is not easy, but it is not impossible either.
When you venture into social media, keep in mind that depending on your ideal clients, you will have a platform that will be most effective for you. Identify it! This doesn't mean you should forget about the others, just try to cover all the networks that are beneficial for your business.
Start researching relevant hashtags, create your own posting schedule, update your images and information about yourself, add a call to action on your Facebook, but above all, direct your actions towards creating a community where your future clients will be. Creativity is the key here, find out what your audience likes the most and find the most innovative way to present it to them.
The difference between traditional social media and conversion-oriented inbound social media is that each social post is designed to 1. Provide relevant information to the audience and 2. Help them navigate the buyer's journey until they become a customer.
Did you notice? With these 5 actions you can start implementing inbound marketing in your company today , regardless of its size. Whether you have a big or small business, it doesn't matter. As you can see, these actions only require a good strategy and a team willing to achieve results. Go ahead and change.
Table of contents
You may have thought that inbound marketing only job seekers database package works for large companies, but the good news is that you are wrong. Any company can implement an inbound strategy! Let's review together these 5 actions to grow your small business under this new way of doing things.
1. Prepare for your inbound success
Before you start, it's important to review your analytics. Why? It's the best way to measure the success of your inbound actions. Without information, it's impossible to measure whether your business is growing and what the causes are. That's why you should use tools that allow you to track it. One option is to use platforms like Google Analytics or HubSpot, both of which offer you excellent insights into your website traffic, the effectiveness of mass emails, and lead conversion.
Based on the above, establish your key performance indicators, as well as the essential metrics that will determine whether you are on the right track or need to rethink your strategy. Another tip for this preparation? Research your competitors, compare yourself with them to know where to go or where not to go.
2. Optimize your website
If you've already prepared yourself in advance, the first step before starting to get results is to optimize your website according to the premises of Growth Driven Design. No, don't panic, you don't have to redesign your website if it's not what you want, but you can make small changes aimed at growth, such as:
Update your “About Us” section . Make sure it has all the data and useful information your users need to know about you. How they can contact you, your history, who is behind the company, with this information, people who visit you will feel more confident when visiting your website.
Install a chat option. Chatbots are currently quite popular when it comes to creating contact with your users as they navigate your page. It is an excellent option to help them find what they are looking for much faster and to resolve their questions on the spot. If you have questions about how to get started, HubSpot allows you to create your own chat bot on its platform.
Add a pricing page. Don't be afraid to publish the cost of your products or services. Users hate not finding complete information about what they're looking for. Also, if someone visits your pricing page, it's an indication of what stage of the buying journey they're in. Hint: they're already close to making a decision.
inbound marketing what is it
3. Invest more time in improving your blog
The backbone of any inbound strategy is content. But not just any content: we're talking about valuable content, specialized for your potential customers, made with a purpose. If companies that have a blog generate 55% more traffic to their website, what are you waiting for to have your own?
To improve your blog, consider these tips:
- Research your buyer persona : be clear about who you are writing for and what stage of the buyer's journey they are in.
- Choose the keywords that best fit your business, then generate content around them
- Create your own editorial calendar based on a strategy that guides the topics and formats of the content to be produced
- Optimize old posts: work with all available resources, update those old blog posts, refresh their information and use them to generate traffic.
As you start posting your new content, make sure it follows an SEO strategy to rank high in search engines and reach your target audience. Fact: Companies that use blogs generate 97% more inbound links.
4. Boost email marketing
Did you think that sending emails to promote your products was out of fashion? You're wrong! Email marketing, when used correctly, brings tangible results for your company. In fact, 75% of marketers are using email marketing more than they did 3 years ago, according to the Direct Marketing Association.
Furthermore, email marketing must be valuable, relevant, expected and integrated . First, the content of your emails must provide some value to the recipient; furthermore, it must be segmented according to your buyer personas; your consumers will expect it when subscribing to your website; and finally, it is powerful combined with the rest of your marketing strategies.
Now, executing your own email marketing strategy starts by cleaning up your database. Many of the emails you have there may be outdated. Design a new email template, create a monthly newsletter and add a subscription option. Important: create smart lists according to your consumer segmentation.
5. Be more social!
Social media today plays a vital role among users, who are increasingly more demanding when purchasing a product. We know that attracting consumers in the digital age is not easy, but it is not impossible either.
When you venture into social media, keep in mind that depending on your ideal clients, you will have a platform that will be most effective for you. Identify it! This doesn't mean you should forget about the others, just try to cover all the networks that are beneficial for your business.
Start researching relevant hashtags, create your own posting schedule, update your images and information about yourself, add a call to action on your Facebook, but above all, direct your actions towards creating a community where your future clients will be. Creativity is the key here, find out what your audience likes the most and find the most innovative way to present it to them.
The difference between traditional social media and conversion-oriented inbound social media is that each social post is designed to 1. Provide relevant information to the audience and 2. Help them navigate the buyer's journey until they become a customer.
Did you notice? With these 5 actions you can start implementing inbound marketing in your company today , regardless of its size. Whether you have a big or small business, it doesn't matter. As you can see, these actions only require a good strategy and a team willing to achieve results. Go ahead and change.