Google is still a private company looking for its own profit, but along the way it helps many people find what they are looking for and many who want to be found to be found.
This is what Google uses its search algorithm for. But Google's belgium phone number library algorithm, as valuable as it is, is far from static: it is constantly evolving to adapt to the times, to new technologies, to new trends.
Google's search algorithm changes how the Internet is used, but how the Internet is used changes Google's search algorithm.
Let's see how advances have reached Google and how it affects us SEO professionals:
Mobile-first
Let's face it: even the most avid computer surfers use their mobile a lot of time and browse with it constantly. Mobile has far surpassed desktop as the number one device. And Google's search algorithm understands this and adapts: first it checks that your page looks good on mobile and then, with less importance, on desktop. Until now it was the other way around: it only cared about desktop, then it moved on to considering mobile and now we are at the point where mobile counts more than desktop . Will there be changes in the future due to voice search ? Probably in the future.
Mentions without links
If you mention a page without linking it, Google would not notice it until now, but now Google will pay attention to these mentions and will consider them to determine which page has more notoriety and which page less. It will not be the same as a link, but testimonials, people who mention your company in a forum, people who recommend you in any post but do not link you, etc. will count in your positioning.
Changes to link tags: nofollow, sponsored and UGC
Until now, the Nofollow tag was a tag that was added to a link in order to not pass authority to it. Now, very much in line with the mentions without links, Google will begin to decide for itself whether these links improve PageRank or not.
The Sponsored tag should indicate those links that have been negotiated or purchased , whether they are product reviews, purchased links, etc. Will having sponsored links on your page be detrimental? Well, it could be, but, on the other hand, negotiated or purchased links are not legal right now and should be nofollow and should not pass any Pagerank. Will these links pass anything? We will know in a few months. At first glance, they seem to save Google from having to search for and subsequently penalize these links, but they can also serve to eliminate penalties, past or future, by properly labeling the links.
