Below, we tell you what strategies you can include in your SaaS to apply Inbound Marketing through its 4 phases (attract, convert, close and delight).
Create interesting content for your audience
Most SaaS companies already know that content marketing is one of the belize phone number library ways to gain new users. This type of marketing is based on creating and sharing content that is useful to your users, without directly promoting a product or service. In other words, content marketing consists of offering quality content without being intrusive. This is a fundamental pillar of the Inbound methodology .
Boost sales with free trials
The ability to offer free trials is an advantage that SaaS companies have over those with a more traditional business model.
A furniture store, for example, may not be able to offer all of its potential buyers a free sofa to try out for 30 days , but for SaaS companies this process is much simpler, as there is no need to return anything at the end of the trial, but rather to decide whether to continue with the paid plan . Therefore, there are hardly any barriers to entry in SaaS.
How to highlight that there is a free trial?
You have several options:
Include a clearly visible section or banner on your website's home page or on internal pages of the site.
Make it known through social networks .
Send a newsletter to your subscriber list telling them that they have the opportunity to try your SaaS for free for a certain period of time.
In regards to pricing , if you're trying to get users to, say, switch from a monthly plan to an annual one , offering a free month may be more effective than a 20% discount.
Finding new ways to stimulate activation
During the acquisition stage , getting a user to sign up for a free trial is only half the battle. The other half is actually getting them to use your software.
To do this, you need to take a strategic approach to knowing what actions can lead your trial users to become paying customers.
