There is no way to do email marketing on your own. You have to manage lists, personalize emails based on different criteria , and design templates that can be displayed correctly on any device. All of this has to be left to software.
However, there are so rwanda b2b leads many email marketing tools out there, and you may not know where to start. First, let's take a look at some of the most necessary and useful features that a free email marketing tool should have.
What to look for in a free email marketing tool
Using free email marketing software is different from using a paid solution. Free tools have usage limits, and you should analyze them to see if they fit your needs. Here are some factors to consider when looking for free email marketing software:
Segmentation: The success of your email campaigns depends on personalization, which is achieved through proper segmentation. For this reason, make sure that the free tool allows users to segment your email lists based on various factors, such as user needs or interests.
Number of contacts: Some apps are quite generous and will allow you to manage an unlimited or large number of contacts. Check the contact limits to make sure the tool you choose can handle your entire contact list.
Number of emails: How many email campaigns do you plan to send on a regular basis? For example, if you send a newsletter once a week, that's four emails per month. If you send to 1,000 subscribers, then you need an email tool that allows you to send more than 4,000 emails per month.
