If you've been on the fence about whether or not to include gifs in your campaigns, I'll share some numbers that will help you with this difficult decision:
Using gifs south africa company email list could increase your click-through rate by up to 26% (Email Institute).
Campaigns with gifs show a 12% increase in revenue compared to static campaigns (BlueFly)
51.28% of current email marketing campaigns use gifs (Litmus). Their popularity is proof of their effectiveness.
53% of customers prefer to see action (ads with movement from their brand (Hubspot).
GIFs started to gain prominence after Dell launched a very successful email campaign in 2012. Dell decided to take a risk by breaking the mold and the response was better than they expected; no less than a 103% increase in their conversion rate and a 109% increase in revenue.
Still not convinced? If you're still interested in using gifs in your campaigns, read on to learn how this simple animated image format can resonate with your customers and move them to action.
he golden rule for including images in your campaigns, according to Oracle, is that they should not exceed 800 KB. Readers will not wait for long-loading emails, especially now that most people open their emails from their mobile phones, you have to keep gifs optimized and functional.
