To do this, the first thing we need to know is how our conversion canada phone number library works , that is, what are the phases that a user goes through until reaching the goal we have set. Based on the conversion funnel, we are going to see how we can apply inbound marketing in SaaS companies through 4 phases:
1.- Online positioning
It is essential that we invest time and resources in online positioning to increase our visibility. If we want to be in the right place at the right time , we have to be “visible” so that our potential clients can find us when they perform a search.
To do this, we must have a well-defined buyer persona , that is, create a semi-fictional description of our ideal client, the person who will be interested in our software. From there, we will offer them content that may interest them and that will encourage them to move on to the next phase.
2.- Product testing
The objective of this second phase is to get the user to try our product. To do this, we will create a form in which our buyer persona provides us with data such as the sector in which they work, the name of their company or the position they hold within it. This form will be hosted on a landing page that will include a call to action that draws the user's attention so that they click on it and download a free trial of our product.
To capture the user's attention on the landing page, we must avoid distractions , so we will have to eliminate the navigation menu and the social media buttons. This will make it more difficult for them to leave the page without having completed the conversion.
3.- Product activation
Now that we know who our potential customers are (those who have downloaded the free trial of the product) we have to try to convince them to choose our product. To convince them, we must use the data they have provided in the form and send them content via email that is interesting for them. It could be an ebook about the advantages of using our software, a post with tips for using it, etc.
