Endomarketing: what it is, why it is important and how to apply it
Posted: Tue Dec 03, 2024 7:18 am
Investing in marketing strategies to attract consumers and engage your audience is essential for sales and loyalty, isn't it? But what about attracting employees and keeping them motivated: do you do anything? Well, looking inward is also important for a company's success. That's where internal marketing comes in.
Also known as internal marketing, this strategy focuses on creating a positive work environment so that employees can develop and achieve positive results. And look: this care improves the company's image, generates engagement and reduces employee turnover, see?
Below, we will explain in more detail what internal marketing is and how to apply the strategy in your company. Check it out!
First of all, what is endomarketing?
In short, internal marketing is a marketing strategy to strengthen the company's image among its internal audience, that is, employees, outsourced collaborators and even suppliers.
Worth reading: B2B Marketing — see the trends for 2023 .
How to do internal marketing in your company?
Let's not deny that doing internal marketing is a challenging task. After all, you can't have total control over your employees' feelings, right?
In any case, there are some very simple actions security and commodity brokers email list that can improve the environment and increase employee engagement. Here are some interesting points to include in your strategy.
Satisfaction survey
Just as customer feedback provides insights for the business, employee opinions also contribute to improving processes.
Internal communication
Create bilateral channels to communicate with the employee and listen to what they have to say.
Illustrative image of internal communication as an endomarketing technique
Internal communication
Training for teams
Training is essential to prepare employees to perform their job. But look: this process is not restricted to onboarding, you know? The ideal is to offer refresher courses from time to time to maintain the high standard of services.
Integration events
Happy hours, get-togethers, birthday celebrations for people celebrating the month, and so on. These events are great for improving team relationships.
Illustrative image of happy hour - internal marketing
“Happy hour” integration events
Work environment care
Ergonomic desk, comfortable chair, well-ventilated and well-lit environment, computers that don't crash, etc. All of these elements contribute to a lighter work environment, you know? In fact, this context also includes the eating area, the resting area, the place to do workplace gymnastics, the environment for meditation, among others.
Benefit policies
Health insurance, life insurance, food vouchers, cultural vouchers, agreements with gyms, educational institutions, and so on. These benefits are very interesting for attracting talent and improving the quality of life in the workplace.
Professional recognition and appreciation programs
How about holding an award ceremony every year to recognize high-performance employees? In this sense, it is worth holding a grand ceremony to publicly recognize employees and offer bonuses such as trips, cash bonuses and even promotions to higher positions.
In addition to increasing the engagement of the award-winning employees, this type of action is a great way to motivate other employees. After all, next year, everyone will work even harder to also achieve this recognition. It's a kind of healthy competition, you know?
How important is strategy?
First of all, to win over consumers, employees need to be very well aligned and engaged with the brand's goals. Think about it: there's no point in creating actions for special dates and frustrating the consumer with poor service, right?
Well, internal marketing is focused on strengthening relationships with employees and creating a pleasant work environment. This way, employees produce more and more efficiently, you know?
Below, we will list some benefits so you can better understand the importance of the strategy. Check it out!
Improves employee motivation
Imagine a scenario: you contact a company via chat and come across a completely unprepared customer service representative. Furthermore, he or she gives the impression that he or she is fed up with work and doesn't want to be there.
It is clear that this behavior harms the company's reputation and drives away consumers. In fact, it is no wonder that Reclame AQUI is full of complaints of this type. Therefore, internal marketing is a strategic issue that affects the brand's results in general.
And motivation is directly related to the level of employee commitment. The more engaged an employee is with the company's goals, the more efficient they will be in their roles.
Increase employee productivity
No more employees who put off work! With efficient internal marketing, it is possible to increase employee productivity. This happens because of the pleasant and valued environment that generates satisfaction and motivation among employees.
Illustrative image of increased productivity - the importance of internal marketing
Increased productivity – the importance of internal marketing
Reduces turnover
Turnover is nothing more than employee turnover. It works something like this: the employee becomes unmotivated, resigns shortly after, and the company needs to invest again in the recruitment, selection, and training process. In fact, this work is very costly for the company.
On the other hand, as internal marketing improves satisfaction in the work environment, employees do not see the need to resign in search of better opportunities.
Minimizes absenteeism
Absenteeism is when an employee misses work — whether justified or not. For example: being late, leaving in the middle of the workday, taking sick leave, writing medical certificates, and so on. In general, companies with unmotivated employees have high rates of absenteeism, and internal marketing can change this scenario.
Makes the organizational climate more pleasant
First of all, the organizational climate is related to the feelings of employees and the way they interact with each other and with customers. And when employees are unmotivated and dissatisfied, the low mood contaminates the entire environment in such a way as to generate conflicts and misunderstandings.
Internal marketing comes into play in this sense to create a more comfortable environment for employees to live in harmony with their colleagues and superiors. The consumer feels this change, in practice, with much friendlier service.
Ensures quality of life at work
Quality of life at work measures the levels of physical and mental well-being, social interaction and professional growth in the corporate environment. And internal marketing also works to improve this scenario.
In addition to reducing stress and work-related illnesses, a good quality of life also contributes to motivation, engagement and productivity.
Moral of the story: internal marketing is a marketing strategy to strengthen the company's image in the eyes of its internal audience. This includes internal communication, satisfaction surveys, training, benefits programs and even integration events. And believe it or not, this can lead to increased sales.
Also known as internal marketing, this strategy focuses on creating a positive work environment so that employees can develop and achieve positive results. And look: this care improves the company's image, generates engagement and reduces employee turnover, see?
Below, we will explain in more detail what internal marketing is and how to apply the strategy in your company. Check it out!
First of all, what is endomarketing?
In short, internal marketing is a marketing strategy to strengthen the company's image among its internal audience, that is, employees, outsourced collaborators and even suppliers.
Worth reading: B2B Marketing — see the trends for 2023 .
How to do internal marketing in your company?
Let's not deny that doing internal marketing is a challenging task. After all, you can't have total control over your employees' feelings, right?
In any case, there are some very simple actions security and commodity brokers email list that can improve the environment and increase employee engagement. Here are some interesting points to include in your strategy.
Satisfaction survey
Just as customer feedback provides insights for the business, employee opinions also contribute to improving processes.
Internal communication
Create bilateral channels to communicate with the employee and listen to what they have to say.
Illustrative image of internal communication as an endomarketing technique
Internal communication
Training for teams
Training is essential to prepare employees to perform their job. But look: this process is not restricted to onboarding, you know? The ideal is to offer refresher courses from time to time to maintain the high standard of services.
Integration events
Happy hours, get-togethers, birthday celebrations for people celebrating the month, and so on. These events are great for improving team relationships.
Illustrative image of happy hour - internal marketing
“Happy hour” integration events
Work environment care
Ergonomic desk, comfortable chair, well-ventilated and well-lit environment, computers that don't crash, etc. All of these elements contribute to a lighter work environment, you know? In fact, this context also includes the eating area, the resting area, the place to do workplace gymnastics, the environment for meditation, among others.
Benefit policies
Health insurance, life insurance, food vouchers, cultural vouchers, agreements with gyms, educational institutions, and so on. These benefits are very interesting for attracting talent and improving the quality of life in the workplace.
Professional recognition and appreciation programs
How about holding an award ceremony every year to recognize high-performance employees? In this sense, it is worth holding a grand ceremony to publicly recognize employees and offer bonuses such as trips, cash bonuses and even promotions to higher positions.
In addition to increasing the engagement of the award-winning employees, this type of action is a great way to motivate other employees. After all, next year, everyone will work even harder to also achieve this recognition. It's a kind of healthy competition, you know?
How important is strategy?
First of all, to win over consumers, employees need to be very well aligned and engaged with the brand's goals. Think about it: there's no point in creating actions for special dates and frustrating the consumer with poor service, right?
Well, internal marketing is focused on strengthening relationships with employees and creating a pleasant work environment. This way, employees produce more and more efficiently, you know?
Below, we will list some benefits so you can better understand the importance of the strategy. Check it out!
Improves employee motivation
Imagine a scenario: you contact a company via chat and come across a completely unprepared customer service representative. Furthermore, he or she gives the impression that he or she is fed up with work and doesn't want to be there.
It is clear that this behavior harms the company's reputation and drives away consumers. In fact, it is no wonder that Reclame AQUI is full of complaints of this type. Therefore, internal marketing is a strategic issue that affects the brand's results in general.
And motivation is directly related to the level of employee commitment. The more engaged an employee is with the company's goals, the more efficient they will be in their roles.
Increase employee productivity
No more employees who put off work! With efficient internal marketing, it is possible to increase employee productivity. This happens because of the pleasant and valued environment that generates satisfaction and motivation among employees.
Illustrative image of increased productivity - the importance of internal marketing
Increased productivity – the importance of internal marketing
Reduces turnover
Turnover is nothing more than employee turnover. It works something like this: the employee becomes unmotivated, resigns shortly after, and the company needs to invest again in the recruitment, selection, and training process. In fact, this work is very costly for the company.
On the other hand, as internal marketing improves satisfaction in the work environment, employees do not see the need to resign in search of better opportunities.
Minimizes absenteeism
Absenteeism is when an employee misses work — whether justified or not. For example: being late, leaving in the middle of the workday, taking sick leave, writing medical certificates, and so on. In general, companies with unmotivated employees have high rates of absenteeism, and internal marketing can change this scenario.
Makes the organizational climate more pleasant
First of all, the organizational climate is related to the feelings of employees and the way they interact with each other and with customers. And when employees are unmotivated and dissatisfied, the low mood contaminates the entire environment in such a way as to generate conflicts and misunderstandings.
Internal marketing comes into play in this sense to create a more comfortable environment for employees to live in harmony with their colleagues and superiors. The consumer feels this change, in practice, with much friendlier service.
Ensures quality of life at work
Quality of life at work measures the levels of physical and mental well-being, social interaction and professional growth in the corporate environment. And internal marketing also works to improve this scenario.
In addition to reducing stress and work-related illnesses, a good quality of life also contributes to motivation, engagement and productivity.
Moral of the story: internal marketing is a marketing strategy to strengthen the company's image in the eyes of its internal audience. This includes internal communication, satisfaction surveys, training, benefits programs and even integration events. And believe it or not, this can lead to increased sales.