We are often asked what the secret is to having effective email marketing, but the reality is that there is no secret formula, we simply need to keep our tanzania business email list strategy up to date and pay attention to the 8 points that we will see below and that will help you get the most out of your strategy.
1- Implement a good recruitment process or leave it in the hands of experts
Have you just started your company? Are you in the process of recruiting and looking to expand your database? In both cases, you will need to put effort into carrying out an effective recruitment process. Look for attractive ways to get users to leave their email address. For example, you can offer an incentive for users to sign up. This way, they will feel like they are getting something in exchange for leaving their email address. Or, make it clear to them what benefits they will get from signing up: a loyalty program based on points, the latest news and trends, a discount or offer, etc.
It is also important to consider what the registration process should be like . Progressive registration is one of the best options when we want to have as much information as possible about the user and generate the least amount of friction in the registration process.
If you want to start sending emails, but your database is not very large, you can consider the option of working with a company specialized in database acquisition .
2- Design a good Welcome Email
Implement a welcome email in your email strategy to welcome users in an original way. Think that it is the first contact you will have with them and you want them to have a good first impression . There are different types of emails and depending on the objective you pursue, you will be more interested in implementing one type or another. In fact, there are many companies that simply have a subscription confirmation email implemented. If you want to opt for something more elaborate, you can design an attractive email offering a discount for the newcomer, as is the case with Ban.do ; welcome them and explain your loyalty system, like Funfit ; or show more information related to the company and how it works, like Munchery .
3- Segment your database to send emails tailored to each group of users
By segmenting the users in your database, you will make your email campaigns much more effective and tailored to them . You will know much better the users who will receive your campaigns and thus you will know what type of emails are most suitable for each group and how to personalize them. This translates into sending them content that is of interest to them and, consequently, getting more clicks and conversions, in other words, better results. Don't know what type of data to use for segmentation? In this article we give you several ideas.
4- Designing responsive emails is a MUST
In a context where mobile phones are with us everywhere, it is logical that we open most of the emails we receive with our smartphone. That is why it is so important that our emails are responsive. We cannot forget that they must be adapted to each type of device and that each of the components that make up the email are displayed and function correctly.
5- Automate your email marketing to save time and costs
Implement automation in your email marketing strategy, this way you will get much more personalized, profitable and effective emails. Welcome emails , birthday emails or abandoned cart recovery emails are clear examples of this. How does the process work? We must configure the email in question so that it is sent automatically when a certain pattern is met. Once we have it configured, we will see that, as more users meet the trigger we define, the emails will be sent automatically without us having to do it manually. As we said: we save time and costs.
