One of the main web strategies aims to generate spontaneous visits to your digital channel, and this type of traffic can bring surprising results. However, among the various strategies to attract and retain customers, is organic traffic still a good option for companies to invest in?
In today’s article, you will understand how organic traffic works and how it can help you gain space in the virtual world! Check it out!
What is organic traffic?
First, it is important to understand the concept of this strategy and what it means. When we think about all the visits that a digital channel receives, we are referring to the traffic received on your website, blog or e-commerce.
Do you know when a user searches for a term on a search engine, such chief vp marketing officer email lists as Google or Bing, and finds your page there? Speaking about the topic of this article, organic traffic represents all visits acquired spontaneously.
What are the types of traffic?
Organic traffic: find out why this strategy is still essential
There are two types of traffic: organic and paid. However, there are also 'subdivisions' that conceptualize the ways in which a visitor can reach your website. In addition to organic traffic, other terms characterize the origin of visits.
Paid traffic: Through investment in advertising, whether on search engines or other channels of interest to your niche, the public is taken to your website, blog or e-commerce;
Social traffic: Social media can be a great driver of traffic to your website. Good content marketing combined with link sharing increases the amount of traffic directed to your other digital channels;
Direct traffic: With less incidence, this type of traffic generally occurs with already loyal customers, when the URL of your website is entered directly;
Referral traffic: A good example of this strategy is the use of backlinks in articles. The user does not search for a term on Google, but is led to access other content through the backlink, which can function as an 'access indication'.
Is it worth working with organic traffic?
Advantages of organic traffic
Despite the various options for attracting customers and the new strategies that emerge over time, organic traffic is still a very viable strategy that brings results in more than one aspect.
It's much more than just the company gaining credibility; this traffic is qualified, requires a low investment when compared to paid traffic, and is long-term. Check out more advantages that investing in organic traffic can generate for your company!
Customer relationship
The strategy allows the company to get closer to the customer, as it is possible to monitor each stage of the purchasing journey.
Investment
Comparing traffic possibilities, organic offers good value for money. It is not necessary or mandatory to invest in ads, but it takes longer to see results. Furthermore, when paid advertising ends or there is a reduction in investment, traffic starts to drop.
With organic, the opposite occurs, the greater your results (traffic), the lower the cost.
Credibility
Often, because the link is seen as an advertisement, the consumer may not trust the content presented, which is not the case with organic traffic, which results in increased credibility for the company.
