Therefore, it is not enough to simply offer good products and quality services. Understanding your persona 's attitude is essential. In this scenario, communication emerges as a key element. And one of these tools capable of working on corporate communication efficiently is the press office .
This communication activity aims to gain spontaneous media coverage through relationships between organizations and journalists from media outlets. Unlike advertising, the space gained in the media, because it is not paid for, becomes better seen by readers, viewers and listeners.
Press office: how does it work?
Partners Comunicação, which is celebrating its 25th anniversary vp business development email lists in 2019, seeks, through its Pro Business positioning, to highlight the concept of communication applied to business.
The agency understands that press relations, institutional communication, digital and marketing are activities that should have a positive impact on indicators such as CAC – Customer Acquisition Cost, LTV – Life Time Value, NPS, and should, throughout a brand positioning journey, result in an increase in the average ticket, authority and value of the brand.
Brand positioning generates commercial opportunities
The creation of texts and the relationship built with journalists, through follow-up, allows the suggestion of strategic topics desired by the consultant. The result of this action is constant articles in the press and, with this, the company is able to establish its brand and demonstrate the quality of its products and services, thus increasing credibility among its consumers.
The more intense the work of the press office to generate publications and transform the client into a spokesperson, the greater the commercial opportunities will be.
Media Training: reducing risks and combating fake news
Also known as press service training, media training is a process of training spokespersons for a given organization, with the aim of improving their ability to interact with journalists, whether during interviews, at events or in networking meetings.
It is an essential activity in any press office strategy, before any proactive actions are taken.
Partners has become a reference in this area because training is one of the company's main areas of expertise. The agency offers all the necessary support during media training, monitors interviews and provides feedback to the spokesperson on what needs to be improved.
The spokesperson is the person who interacts with the media, representing the company, especially through interviews and statements. This is a fundamental activity/function in today's world, where globalization and communication are key words in all economic and social sectors.
The specific way in which a company relates to television, radio, newspapers and digital media determines its image in the eyes of the public and the way people see the company.
Crisis management
When controversial and sensitive issues involving a brand's image arise, the work of a press office is more necessary than ever. It is through this and the relationship with the newsrooms that the press office will minimize the damage caused at this time by taking relevant positions and guiding spokespersons on what and how to say.
Taking the right measures at the right time is essential in these situations. After all, there is no bad situation that cannot get worse. Counting on those who understand the subject and preparing in advance for real scenarios helps your company to always maintain the reputation it has earned through hard work.
Operational and competitive advantages
With the changes in the market, whether technological, financial or governmental, the media also needed to adapt to this new professional scenario. And the press office needs to keep up with the steps of these media outlets.
To this end, Partners has a team specialized in producing journalistic content, covering events, creating stories and interviews, and offering specific training for each client, focusing on the type of media outlet. Partners
was a pioneer in this type of training, innovating the advertising agency and consulting segment in Belo Horizonte, as well as other capitals and states.
