"Bounce rate" defined
Bounce rate is important for three main reasons:
Those who bounce from your site do not convert , so by preventing a visitor from bouncing, you can also increase your conversion rate.
Bounce rate can be considered a Google ranking db center whatsapp number factor . In fact, an industry study found that bounce rate is closely related to first page positioning on Google.
A high bounce rate indicates that your site (or certain pages on your site) has issues with content, user experience, page layout, or copywriting .
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What is the “average” bounce rate?
According to a report by GoRocketFuel.com, the average bounce rate is between 41 and 51% .
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However, an “optimal” bounce rate depends a lot on your industry and where your traffic is coming from.
For example, Custom Media Labs found that different types of websites have completely different bounce rates .
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As you can see, e-commerce sites have the lowest average bounce rate ( 20-45% ), while blogs have a bounce rate of up to 90%.
If you’re trying to figure out what a good bounce rate (or ideal bounce rate) is, make sure you compare your site to other sites in your category.
Your site’s traffic sources can also significantly impact your bounce rate.
ConversionXL found that email and referral traffic have the lowest bounce rate .
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Advertisements and traffic from social media, on the other hand, tend to have a very high bounce rate .
