we will be able to capture their attention and they will focus on what we are showing them. Personalize campaigns with Small Data This personalization is not so much linked to putting the name of the person new zealand telegram data we are addressing as in Big Data, but rather it is more related to giving the user what they want . For example, if they are very interested in technology on their social networks, offer them technological products, content related to the topic, etc.

The idea is to get their attention and lead them to enter your website or perform some action to leave us their data. Therefore, we could define Small Data as the previous, simple and fast phase to obtain data from Big Data, in which it is not necessary to allocate large resources . Advantages of betting on Small Data It does not necessarily require the help of a Data Scientist to analyze the data, but is a simpler system.