Strategic planning always begins with the selection of goals, which serve as guidelines for the development of the organization in the long term.
Long-term strategic goals may cover various areas of the company's activities, such as increasing production, expanding the market niche, or increasing profits. In the future, more specific tasks japan telegram are identified on their basis and activities are planned within the framework of the overall project.
Strategic development goals of a company are usually characterized by the following features:
the planning range is at least 2–4 years;
directly relate to the main type of activity for the production of goods and services;
allow you to achieve competitive advantages in the market;
are determined by senior management.
For example, there are also operational goals, where the planning horizon is a period of several weeks or months, and the development of such plans is carried out by line management, not top management.
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Strategic, tactical and operational goals of the company
The goals of the organization, depending on their importance and scale, form a hierarchy. The most important, on which the entire company relies, are strategic, and from them, more short-term tactical and operational goals depart.
The fundamental difference between the levels can be traced using several parameters as an example:
