It would work as follows: first we configure the email to be automatically sent to a person when they meet a certain pattern. We configure it only once and as more users meet the trigger we define, the email is sent without us having to do anything else. In this way we have nigeria business email list personalized , relevant and automated email marketing that translates into more openings, clicks and visits and income for our business.
Below we will see what type of automated emails we can integrate into our email marketing and what advantages they offer:
Welcome email
This is the email we receive automatically after subscribing to the newsletter of a certain brand or company. They can send us the welcome email directly or they can have a previous step to confirm the subscription. They are often accompanied by a welcome offer that encourages the user to make their first purchase. Here we see the example of Stradivarius . In this case, they have implemented a confirmation email and a welcome email.
Confirmation email (Stradivarius)
Welcome email (Stradivarius)
If you don't have a welcome email yet or are simply looking to update it, here are 6 different versions that you can use to welcome your subscribers. As we always say, the key is to choose the one that best suits the needs of your business.
Product replacement email
Sometimes when we want to buy a product and it is not available, we are given the option of leaving our email so that we receive an alert when it is back in stock . This offers us the opportunity to not lose the initial interest that the user had in the product and automatically increases the chances that in the future, when they receive the alert, they will end up making the transaction. This makes the product replenishment email one of the most useful and beneficial examples of Email Marketing Automation for both the user and the brand.
Product replacement email (Zara)
Purchase confirmation email
This is the email that the customer automatically receives when they have just made a transaction. Normally, it thanks them for their purchase and informs them of the shipping and delivery process for the product they have purchased. This email aims to involve the user in the entire process.
Purchase confirmation email (Singularu)
Prepared or sent order email
This email is sent automatically once the order placed by the user has left the warehouse. As in the previous case, implementing it helps us to keep the customer informed at all times and makes the entire experience much more satisfactory.
Prepared or sent order email (Singularu)
Email to rate the purchase and/or the product
This email is sent once the user has received their order to thank them again for their purchase and to ask them to rate their experience with the brand and the product itself . Although not many businesses have implemented this type of email, the few that do use it demonstrate the great interest they have in making the sale of their products an experience, as it allows them to know the degree of customer satisfaction and in which aspects they can improve.
Email to rate the purchase and/or the product (Singularu)
Birthday Email
As its name suggests, it is the email we send to a user on their birthday. It is a clear component of the customer loyalty process , as it seeks to ensure that the subscriber has the brand in their top of mind . Often, the greeting is accompanied by a discount or gift to achieve a conversion, therefore, another of its objectives is to convert .
In order to implement a birthday email , it is necessary that at the time of registration or subscription, the user is asked for their date of birth in order to store the data and use it at the time.
Birthday Email (Beautylala)
Abandoned cart recovery email
This email is sent automatically when a user has left a product in their cart and has not completed the transaction . After a predetermined time, the email is sent and when the subscriber receives it, they see a reminder indicating that they have those products stored in their cart. Often, the copy of the email is intended to encourage the user to complete the purchase.
Abandoned cart recovery email (Havaianas)
Upselling, cross-selling and product recommendation emails
When we talk about the term upselling , we refer to a sales technique that aims to induce the customer to buy those products that are more expensive or that we are interested in selling. On the other hand, in cross selling we seek to get the customer to buy another product apart from the one they are already planning to buy or we try to take advantage of a past sale to offer them a complementary product. These are techniques that are increasingly gaining more prominence in the field of email. As we can see below, Amazon is a clear example of this.
Cross selling email (Amazon)
As for product recommendations , they are not only a great way to make the email content relevant, tempting and accessible, but they also help us to significantly increase our CTR . With them, we get a personalized and relevant email for the user.
Product Recommendation Email (Amazon)
Loyalty email
Loyalty emails also add many points to an Email Marketing Automation strategy. They have the function of taking care of the customer and giving them reasons to continue trusting the brand. What type of loyalty email can we implement? From those that remind the subscriber how many points they have accumulated to those that remind them how many points they need to get a specific offer or change their tier. Below we see two good examples from Sephora and Tous .
