How sustainable is this concept?
Making a profit on such small orders, with no minimum order value: is it possible?
Tamara Oblamov (Tablomondo), who advised supermarkets like Ahold and Carrefour on their e-commerce strategy for years, is skeptical. She told MT/Sprout : “A company like Ahold has been involved in online grocery shopping for about 25 years. They have not been able to make this model profitable to this day.” So will these new players in the market succeed?
To make the concept profitable, it needs to sell a huge amount. And the only way to do that is to place multiple 'dark stores' per city. Every consumer needs to live (for example) two kilometers away from a distribution center. Otherwise, the delivery services can't keep their 10-minute promise.
In addition, the range will have to be expanded. indonesia telegram data You can't order all your groceries from these delivery services. It mainly concerns popular products. That is also the reason that Picnic was on my doorstep again yesterday. That is where I order weekly groceries (occasionally). I only use Gorillas when I am in a hurry or lazy. And an extra advantage: they deliver beer and wine chilled. So if you don't have anything for drinks? No problem
Should Picnic be worried?
Picnic delivers the next day and flash deliverers are there within a few minutes. That is of course a big difference. But should Picnic really be worried? Probably not (yet) . Picnic is of course much bigger in the Netherlands, and they also deliver in suburbs and villages. In addition, the range is much larger and they have already built up a good reputation.
Another difference between these concepts is that Gorillas works with delivery costs, and Picnic with a minimum order value. In addition, Picnic takes back the plastic bags they use with a next order, and they also take your empty bottles with them. Oh and don't forget: you can also give your DHL package for a return shipment. The service that Picnic provides is therefore more extensive, just like the range.
