Understand the difference between internal communication and administrative communication
Posted: Tue Dec 03, 2024 8:51 am
For company leaders to be able to manage their employees interactively and assertively, it is essential that they know what the main types of communication are and how to apply them within the organization. In this scenario, the question remains: what is the difference between internal communication and administrative communication?
However, both are the subject of much confusion. Therefore, in this article, we will highlight that both administrative communication and internal communication. Although they have similar terms, they portray different functions!
Continue reading and understand the difference.
Administrative communication
The role of administrative communication is to provide clarity to processes and procedures within a company. In turn, its functions are more closely linked to the human resources area, as it refers to day-to-day management communication .
As it has imposing and disciplinary characteristics, this type of communication can also be found in standards, manuals, as well as in internal company documents.
In addition to these attributes, we can highlight other characteristics vp communication officer email list of this communication, which are: hierarchical (order based on authority, that is, it comes from top to bottom), normative (it presents routines and guidelines that must be followed within the organization) and legislative (it presents employees with their duties).
Therefore, leaving administrative communication aside can result in serious problems within the company, since the lack of clear and well-communicated regulations can generate conflicts and dissatisfaction among employees.
Therefore, to publicize it, it is necessary to have dedication and involvement, especially from senior management, in parallel with internal communication, which we will talk about in more detail in the next topic.
Internal communication
After administrative communication, it's time to talk about internal communication .
This type of communication aims to convince employees of the company's objectives, as well as to motivate and integrate teams, that is, it can be said that one of its guiding principles would be dialogue.
However, for this communication to be absorbed and/or assimilated by everyone in the organization, some instruments become of fundamental importance in this process, namely: bulletin boards, newspapers , newsletters and Intranet.
However, it is worth mentioning that these instruments presented above will only be truly effective if aspects such as content and language are clear and objective in their transmission.
Approach is essential
As already mentioned, despite the difference between administrative and internal communication, it is important that both occur simultaneously.
After all, the employee must feel part of the organization to be willing to follow certain procedures, for example.
Therefore, when communication does not play a strategic role within the company, there will hardly be any alignment between areas.
As a consequence, the desired results may take time to appear and perhaps not all the objectives set will be achieved.
Therefore, using linear communication becomes an excellent strategy when teamwork is necessary.
Its structure makes it easier for the manager to obtain collaboration and control of the different areas that make up the organization.
Did you like this article? If so, leave a comment on this post and share with us how your organization handles administrative and internal communication.
However, both are the subject of much confusion. Therefore, in this article, we will highlight that both administrative communication and internal communication. Although they have similar terms, they portray different functions!
Continue reading and understand the difference.
Administrative communication
The role of administrative communication is to provide clarity to processes and procedures within a company. In turn, its functions are more closely linked to the human resources area, as it refers to day-to-day management communication .
As it has imposing and disciplinary characteristics, this type of communication can also be found in standards, manuals, as well as in internal company documents.
In addition to these attributes, we can highlight other characteristics vp communication officer email list of this communication, which are: hierarchical (order based on authority, that is, it comes from top to bottom), normative (it presents routines and guidelines that must be followed within the organization) and legislative (it presents employees with their duties).
Therefore, leaving administrative communication aside can result in serious problems within the company, since the lack of clear and well-communicated regulations can generate conflicts and dissatisfaction among employees.
Therefore, to publicize it, it is necessary to have dedication and involvement, especially from senior management, in parallel with internal communication, which we will talk about in more detail in the next topic.
Internal communication
After administrative communication, it's time to talk about internal communication .
This type of communication aims to convince employees of the company's objectives, as well as to motivate and integrate teams, that is, it can be said that one of its guiding principles would be dialogue.
However, for this communication to be absorbed and/or assimilated by everyone in the organization, some instruments become of fundamental importance in this process, namely: bulletin boards, newspapers , newsletters and Intranet.
However, it is worth mentioning that these instruments presented above will only be truly effective if aspects such as content and language are clear and objective in their transmission.
Approach is essential
As already mentioned, despite the difference between administrative and internal communication, it is important that both occur simultaneously.
After all, the employee must feel part of the organization to be willing to follow certain procedures, for example.
Therefore, when communication does not play a strategic role within the company, there will hardly be any alignment between areas.
As a consequence, the desired results may take time to appear and perhaps not all the objectives set will be achieved.
Therefore, using linear communication becomes an excellent strategy when teamwork is necessary.
Its structure makes it easier for the manager to obtain collaboration and control of the different areas that make up the organization.
Did you like this article? If so, leave a comment on this post and share with us how your organization handles administrative and internal communication.