Step 1: Who do I address?
First, you need a segmented cell phone number list contact list.
For your first video experiment, it’s best to start with prospects you haven’t had any previous business contact with. Trying a new strategy from the start makes it easier to see the overall impact.
Step 2: What can I record with?
To record a video you have two main options:
Choose a professional team or agency that will help you from the conception of the project to its execution and dissemination. Here, you will always have the guarantee of a professional and careful result to achieve your goal.
Choose a more homely way, where you record yourself with your own computer or mobile equipment. You will have to be careful with the image quality, lighting, audio and also with the script. The final result will depend on the image you want to convey and the objectives you want to achieve.
A little tip: during the recording you can use a small whiteboard and a pen to write, and thus give it that personal touch we talked about above.
