Trend : influencer marketinggetting an endorsement for your brand specific database by industry from an influencer is a great way to increase your reach and build credibility. When an influencer gives their endorsement to your brand, their followers become aware of it. Due to the trust that's been established between them, your brand receives recognition and acceptance more quickly.In fact, % of brands plan to increase their influencer marketing budgets in , indicating the effectiveness of this lead generation trend.
And that's one of the many reasons we’ve seen a massive surge in macro and micro-influencers in the past few years.The influencer marketing trend initially performed well on one social media platform, instagram. But with the growth of this social platform (and the success of influencers), it's spread across different social media channels. Now, you can find influencers on tiktok, youtube, linkedin, and twitter. The result? Brands can collaborate with different influencers based on the platforms where their target audience hangs out.
