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The ultimate goal of lead generation is to generate income, not information about the production of your sales force.It is one thing to focus on bringing traffic to your website, but it is another matter when converting the traffic into quality leads. You can have a lot of traffic on your website, but it is no use if you cannot convert them into sales-qualifying leads. Having a great lead generation strategy should be at the very core of every business. After all, it’s one of the key components to keeping your sales pipeline full and making sales.
