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Whether your social selling activities will be effective depends on the content, or the content you share. What to publish on social media? Here again, a lot depends on your target group, i.e. on what search phone number indonesia interests, preferences, habits and problems your potential customers have. Content for social media should meet their needs, be useful, interesting, engaging and substantive for them. So focus on providing knowledge and useful tips, not just on promoting the company's offer. A good idea is to run a company blog , so that published articles can be shared on Facebook or LinkedIn and create the image of an expert in the industry.



Also read: 8 Common Mistakes in Social Media Marketing
If you operate on several sites, remember not to publish the same content everywhere, but to ensure content diversity. It is also worth using as many formats as possible available in individual social media. Today, video materials are particularly popular, and for example on Instagram, the so-called Reels. Organizing live broadcasts can also bring interesting effects.

All of your content should be well thought out and of high quality. Try to prepare a publication plan in advance (e.g. for the next month). You can use tools for scheduling posts, such as Facebook Creator Studio or Hootsuite. This will allow content to be added automatically.