social selling infographic
Social Media and Sales, or How to Sell Thanks to Social Media?
The above tips are just part of the recipe for success. In order for social marketing to bring results and increase sales of products or services, you also need to remember other important issues. How to sell using Social Media?
Post regularly and at optimal times
You can't afford long breaks in publishing. First, it looks unprofessional and may suggest that the company has suspended its operations. Second, such practices are negatively assessed by algorithms, which will stop displaying and promoting your content as a result. So publish regularly. The frequency depends on your capabilities and resources, the strategy you have adopted, and the type of service. For example, on Facebook you can add posts, e.g. 1-2 times a week, and reels or stories on Instagram even daily. Remember that quality is more important than quantity.
The time of publication is also important. Check the statistics to see when your audience is most active. It is also worth taking into account the research conducted on the market. Read the article: When is the best time to publish posts on social media in 2023 and find out what is the best time to publish content on social media.
