Also read: Is a fanpage fun? Social Media Concepts – Part 2
Follow current trends and monitor the Internet
To be effective in Social Media, you need to be up to date. Try to catch current trends. If you use them quickly, you will increase your reach and gain a chance to overtake your competition. So browse other profiles, visit industry websites. A tool like BuzzSumo will also help you stay up to date. This platform allows you to find content for Social Media that is currently the most popular in social media and conquering the Internet.

Also, track what your recipients are writing about your brand or product. Check opinions, collect feedback to improve your offer. The Internet monitoring tool Brand24 will help you with this. With it, you can track mentions of your company, contact people who write about you and respond to their problems or concerns.
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Inform about your offer
Companies in their social media communications should focus on providing educational content presented in an attractive way. However, you cannot forget about promoting your products or services. So freely inform whether you currently have any promotions and news - your recipients may be interested in them. However, maintain the right proportion between these types of posts and others, so that your profile does not turn into a notice board. You can also promote your offer indirectly, in a slightly more subtle way.