Digital humanism is not only the meeting point between both currents, but it is the way to implement them without relegating to the background the most valuable intangible asset that organizations have: people .
When we face stages of transformation like this, we should not think about limitations, but about the ability to adapt.
I remember when I joined Sage in London in 2012 as General Manager of Customer Experience for Europe.
Synergies between all countries had to be fostered and a common management policy had to be integrated in all of them. Training, understanding the argentina email list 4.8 million contact leads idiosyncrasies of each market, and communication were the key to the change process.
The same is true for digital transformation . This process does not mean installing digital tools, since technology alone is not a driver of change or a generator of value. It is people, with their knowledge, leadership and decision-making capacity, who have the real power to digitally transform corporate culture .
Companies must generate wealth, it is the main mission entrusted to us by society, and productivity and process optimization tools are useful and necessary to increase profitability. However, it is imperative that we become aware that the use we must make of technology must focus on the person and this implies, firstly, training and, secondly, communication. Training to empower employees in the efficient use of the tools at their disposal and communication to manage and overcome their resistance to change.
Information technology has opened up new avenues of communication between people that have been extrapolated to the way companies speak with their clients and work teams. The correct use of ICT in corporate communication is essential to avoid falling into the technological danger of individualism and, in addition, it can become a differentiating value in the construction of corporate identity.
While technology is a means, digital humanism is the end.
It means giving each employee a voice through new communication channels , enabling decentralization of the workplace, facilitating work- life balance and mobility, and improving the collaborative work experience.
Digital humanism is synonymous with using the technologies within our reach as a means of integrating talent and, therefore, of promoting workplace well-being, a key aspect on the list of possibilities that business leaders must not forget in pursuit of the bottom line.
Ultimately, we should not become digital, we should transform ourselves digitally. Technology does not transform companies, digital humanism does . We must value the people who use technology, place them at the centre and put it at their service.
