Regardless of the size of your company, to reach its full potential, it is essential to use the strategies developed in vendarketing.
This methodology can increase your business' ROI — Return on Investment — and revenue.
So, if you want to learn how to bring the marketing and sales sectors closer together and discover the advantages of this methodology, keep reading this post!
How does vendarketing work?
The term vendarketing was not created in Brazil, much less this methodology. These strategies are already known and used in other countries under the name Smarketing, which is the combination of sales + marketing.
The main objective developed is to maintain alignment between vp media email lists the teams of both sectors. This way, both will be able to extract the maximum result from each action, increasing the revenue generation potential of a business.
For example: results are affected when there is a certain amount of competition between the two sectors to be the best in the company.
Often, the marketing team is only concerned with generating leads and leaves all responsibility for closing them to the sales department.
When the manager is able to prepare and align the sales and marketing teams to work together, this need to be the best no longer exists.
Upon realizing that, together, they are indispensable, both sectors will do everything to ensure that the purchase is completed, regardless of who was responsible for the contact or conversion.
Therefore, applying and building vendarketing in a company means creating teams ready to answer questions, create content , generate leads, approach them and complete the purchase without worrying about credits.
The main focus is to increase revenue and profits obtained.
What are the benefits of this strategy?
Before vendarketing, friction between the two areas was constant. This happened because deliveries were not always clear and each one worked in their own sector, without any kind of connection or partnership.
However, this merger changed the way of working and brought many benefits. Check it out:
Improved customer experience
Nothing is more annoying or tiring for a customer who is about to close a sale than misaligned speech and language.
If the customer is interested in the brand for all the reasons that were built by marketing, through branding , advertisements and content, the sales sector needs to follow this discourse.
Therefore, the first advantage presented by this combination is the alignment of discourse and objectives. The potential client cannot suffer a loss of expectations at a time when sectors change.
He needs to realize that he is talking to the same company and that the process is just a chain of actions.
Improved team communication
When the objective of the sectors is common, communication also improves and becomes more constant.
For example, if previously the marketing sector was responsible for generating 100 leads and the sales sector was responsible for closing 20 of them, in vendarketing, this objective is common.
Both are responsible for generating registrations and closing them, that is, it is the responsibility of both teams to work to achieve the goals.
Therefore, it is inevitable that communication will increase and improve, as contact will be necessary to set objectives and discuss possible changes.
Furthermore, the passage of leads through the sales funnel will be faster and the work will be more efficient.
Increased opportunities
When the two sectors work independently, they do not care about the goals of the other sectors.
Thus, marketing was responsible for generating leads, and sales was responsible for closing them. However, by generating many leads, marketing did not give sales the opportunity to contact all of them.
Therefore, generating a lot of leads is not synonymous with good results. By better curating contacts, the marketing department can prepare the best and most likely to close a deal and pass them on to the sales department.
This way, there will be a balance in the number of contacts generated and customers converted, thus increasing opportunities and sales.
Improved targets and predictability
Vendarketing is a strategy based on metrics. Therefore, organizing them in a clear and realistic way is important for the business.
Therefore, the main objectives should be: not to generate more leads than the sales team can handle and to generate enough registrations to maintain the goals.
As time goes by, predictability will be greater and, therefore, it will be possible to analyze and measure which numbers meet these objectives.
With vendarketing techniques and established metrics, you will be able to define how much revenue your team will generate in the coming months, forecasting investments or reducing expenses.
