Thus, you’ve saved time but wasted money. That’s why you need to shop customize every landing page and lead form so that they correspond to the ad that a user clicks. Mind the designquite often, the lead generation form is dismissed. “it’s just a form,” they said. And you believed it till you’ve noticed that your conversion rate experienced zero improvements. And while there may be various other reasons for that, you need to reconsider the design.
It doesn’t have to look all pink and glossy, but aesthetics matter nonetheless. Mind that you are asking people to give you their personal information. The faceless form looks suspicious. The undersigned form may pass unnoticed. That’s why design matters. Users are more inclined to provide you with their personal information if the form is well-designed. And you need a few tricks to make your form look great and serve its purpose: keep the form as short as possible;make it mobile-friendly;use white space;use bolded text for the form’s legend;color-contrast the submit button.
