The Ultimate Guide to Creating and Using Video Testimonials
Posted: Tue Dec 03, 2024 9:09 am
What if you could take two of the most powerful forces in online marketing — social proof and video — and combine them into one marketing superweapon?
You can, if you start making customer testimonial videos.
Video testimonials are real stories from real customers that allow the viewer to see with their own eyes why someone like them fell in love with the product.
image8.png
Social proof has always been important, with 91% of people reading jamaica phone number list online reviews before purchasing. Now video is taking over the internet and is predicted to account for 82% of traffic by 2022. Video testimonials combine both for maximum impact.
In this guide, we will review video testimonials from A to Z.
You will learn:
What are customer testimonial videos?
The importance of having video testimonials
How to Create the Best Customer Testimonial Videos
How to connect emotionally during the customer journey
You'll also see some examples to inspire you and see which approaches work best depending on your budget and target audience.
Here we go.
Video Testimonials: Definition
Video testimonials are videos in which your satisfied customers speak freely and tell in their own words why they are your customers.
Before becoming a SaaS company, Trustmary produced over 5,000 customer testimonial videos worldwide, so we know what we're talking about. Here's a short showreel of what was done in 2021.
Definition
Key Features of the Best Customer Testimonial Videos
The happy customer is the main character
Explicitly state the problem they had before meeting you
How did you solve your problem?
Providing tangible evidence of the benefits (words, secondary shots, implicit info)
In other words, video testimonials tell compelling stories. Real stories from real customers who come across your company, get curious about it, decide to take a chance, and end up falling in love with their purchase.
Let's take a look at an example:
ACON Air 16 Sport, customer story
It's like a product review on Amazon, but instead of written testimonials, a potential customer can see this happy customer and how they talk about their experience with the product or service.
If potential customers watch this video, they are more likely to buy the product if they identify with the person in it. That's why it's crucial to use real people instead of professional actors.
Employee Video Testimonials
Employee testimonial videos are similar to customer testimonial videos in the way they are produced. The only difference is that employees talk about the reasons why they chose the company as their place of employment.
There is a growing need for professionals in many fields and companies are struggling to hire top talent. Employee video testimonials help any company attract the professionals they are looking for. The magic is in being open about what your company is like as an employer.
What could be more authentic than producing employee video testimonials?
By starting to use employee video testimonials on job sites and in advertising, Trustmary has hired many software developers and salespeople within months. The best thing is that they are recorded remotely and without any effort on the part of the company itself.
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Importance of video testimonials
Companies are increasingly using video testimonials because:
Consumers trust other people's reviews more than advertisements
Video is much more powerful than text
Testimonial videos are proven to work
Trust
What is the first thing that comes to mind when you look for information about something to buy?
“Sounds good, but can I trust this?”
When you Google a product or service, it's easy to find praise and hype. But you want to find words you can trust. This is easier said than done. That's why reviews , testimonials , and customer testimonial videos are so popular.
People are suspicious of companies' sincerity in their marketing. Every company claims to be the best at what they do. Other people, however, are much more trustworthy.
In fact, 9 out of 10 people trust what other colleagues or customers say about a business more than what that business says about itself.
And surprisingly, 88% of people trust online reviews as much as a personal
You can, if you start making customer testimonial videos.
Video testimonials are real stories from real customers that allow the viewer to see with their own eyes why someone like them fell in love with the product.
image8.png
Social proof has always been important, with 91% of people reading jamaica phone number list online reviews before purchasing. Now video is taking over the internet and is predicted to account for 82% of traffic by 2022. Video testimonials combine both for maximum impact.
In this guide, we will review video testimonials from A to Z.
You will learn:
What are customer testimonial videos?
The importance of having video testimonials
How to Create the Best Customer Testimonial Videos
How to connect emotionally during the customer journey
You'll also see some examples to inspire you and see which approaches work best depending on your budget and target audience.
Here we go.
Video Testimonials: Definition
Video testimonials are videos in which your satisfied customers speak freely and tell in their own words why they are your customers.
Before becoming a SaaS company, Trustmary produced over 5,000 customer testimonial videos worldwide, so we know what we're talking about. Here's a short showreel of what was done in 2021.
Definition
Key Features of the Best Customer Testimonial Videos
The happy customer is the main character
Explicitly state the problem they had before meeting you
How did you solve your problem?
Providing tangible evidence of the benefits (words, secondary shots, implicit info)
In other words, video testimonials tell compelling stories. Real stories from real customers who come across your company, get curious about it, decide to take a chance, and end up falling in love with their purchase.
Let's take a look at an example:
ACON Air 16 Sport, customer story
It's like a product review on Amazon, but instead of written testimonials, a potential customer can see this happy customer and how they talk about their experience with the product or service.
If potential customers watch this video, they are more likely to buy the product if they identify with the person in it. That's why it's crucial to use real people instead of professional actors.
Employee Video Testimonials
Employee testimonial videos are similar to customer testimonial videos in the way they are produced. The only difference is that employees talk about the reasons why they chose the company as their place of employment.
There is a growing need for professionals in many fields and companies are struggling to hire top talent. Employee video testimonials help any company attract the professionals they are looking for. The magic is in being open about what your company is like as an employer.
What could be more authentic than producing employee video testimonials?
By starting to use employee video testimonials on job sites and in advertising, Trustmary has hired many software developers and salespeople within months. The best thing is that they are recorded remotely and without any effort on the part of the company itself.
image13.png
Importance of video testimonials
Companies are increasingly using video testimonials because:
Consumers trust other people's reviews more than advertisements
Video is much more powerful than text
Testimonial videos are proven to work
Trust
What is the first thing that comes to mind when you look for information about something to buy?
“Sounds good, but can I trust this?”
When you Google a product or service, it's easy to find praise and hype. But you want to find words you can trust. This is easier said than done. That's why reviews , testimonials , and customer testimonial videos are so popular.
People are suspicious of companies' sincerity in their marketing. Every company claims to be the best at what they do. Other people, however, are much more trustworthy.
In fact, 9 out of 10 people trust what other colleagues or customers say about a business more than what that business says about itself.
And surprisingly, 88% of people trust online reviews as much as a personal