Consumers also like to buy online from their 'own' store. Customers go online to look for information about their establishment. With just a store locator, you will not make it. It is important to give local establishments their own page on your website.
What should be on here? In addition to the standard information such as address and opening hours, you can place extensive information about the location on this page. Think of directions, information about the collections and the assortment, local promotions or events, reviews and, for example, a store impression or a photo of the store manager.
Example of a store page part 2.
Source: New York Pizza.
Tip 2. Have a strong local SEO strategy
Don't underestimate how many people search locally on the web : no less than 46% of searches have a local intent. It is therefore no longer enough to simply add a few place names to landing pages. The local pages as described above will ensure that your local establishments are found better organically. Make sure that the content and keywords are also focused on the specific location. The possibilities are endless:
Tell us how your company differentiates new zealand telegram data itself from local competitors.
Write about local clients or completed projects.
Add local reviews or testimonials.
Appoint memberships in local trade associations.
Talk about local sponsorships or events this location participates in.
Additionally, you’ll also want to work on what’s known as the “snack pack” results. This is the boxed area on the first page of results when you do a local search on Google. This snack pack shows the three most relevant local business listings for the search query. This brings us to perhaps the most important part of your local SEO strategy: claiming and setting up your Google My Business account .
Tip 3. Be flexible in shipping
More online shopping also means more parcels. During the month of December we have already seen that parcel delivery companies could not cope with the crowds, resulting in many delays. If you are a brand with multiple locations, you have the advantage of being present in multiple places in the country or region, allowing you to deliver from the stock of the locations.
