Upload the file within Google Ads under 'business data' and give it a descriptive name such as 'GEOGOOGLEADS'.
Make an adjustment within the text ads, using an ad customizer . In the case of this step-by-step plan, this can be done via {=GEOGOOGLEADS.Location}.
Screenshot location in Google Ads
1.2 Adding a location in a responsive text ad
Screenshot location in Google Ads
To add a location to a responsive text ad, follow the steps below:
Start with a bracket and choose the location function , this is a standard ad customizer within a responsive text ad.
Specify at which level you want the location to appear, this can be city, state or country.
Finally, display a default text when Google cannot determine the location.
1.3 Ad variation to map the added value of location
The added value of having a user return to their location will vary by industry and implementation. That is why it is advisable to test this first within Google Ads and only then implement it definitively.
This test can be set up in Google Ads as follows:
Also read: Google Ads is a beautiful monster and this is why
In Google Ads, go to 'Drafts & experiments' and select 'ad oman telegram data variations'.
Select the campaign you want to make the adjustment in and choose between 'expanded text ad' or 'responsive text ad'.
Then use the 'update text' or 'find and replace' function to add the location text in headlines or descriptions.
Specify the start and end dates and then create the ad variation.
Adding the location should have a positive effect on the CTR and/or conversion rate. If this is the case, it is advisable to implement the ad variation permanently in existing text ads.
2. Increase landing page relevance by playing on location
In addition to returning the location in advertisements, you also want to use this information to improve the experience on the website. This is possible by shooting the location of a user as a parameter in the URL. Below I explain how you can get this information available and what you can do with it.
