9 B2B marketing trends for 2023
Posted: Sun Dec 15, 2024 9:30 am
EAT Always
, EAT is fundamental to all parts of email list search engine optimization.
In order to have a good user experience, create great SEO content, build up your backlinks to meet the ranking factor, and end up on the Google SERP-your content must have EAT: expertise, authority, and trust. The more of an expert on a topic you are, the greater authority you have on it, and the more Google and searchers can trust you. And then the more trusted you are, the more backlinks you get, the higher in the rankings you go, and the more authority you’ll have, etc. All three elements create a feedback loop of higher-or lower-rankings so it’s vital to prioritize all of them.
There has been an increased focus on E-A-T as a ranking factor for Google according to the Quality Rater Guidelines, and this will be no different in 2022.
Conclusion
When it comes to the latest SEO trends and strategies, it’s important to stay up to date for with Google’s algorithm changes each year.
Though these updates and tips and tricks might seem complicated, SEO really just comes down to something all businesses should be prioritizing anyway: providing helpful, accurate, interesting information to the people that are looking for it. And that’s a trend that will never go away.
, EAT is fundamental to all parts of email list search engine optimization.
In order to have a good user experience, create great SEO content, build up your backlinks to meet the ranking factor, and end up on the Google SERP-your content must have EAT: expertise, authority, and trust. The more of an expert on a topic you are, the greater authority you have on it, and the more Google and searchers can trust you. And then the more trusted you are, the more backlinks you get, the higher in the rankings you go, and the more authority you’ll have, etc. All three elements create a feedback loop of higher-or lower-rankings so it’s vital to prioritize all of them.
There has been an increased focus on E-A-T as a ranking factor for Google according to the Quality Rater Guidelines, and this will be no different in 2022.
Conclusion
When it comes to the latest SEO trends and strategies, it’s important to stay up to date for with Google’s algorithm changes each year.
Though these updates and tips and tricks might seem complicated, SEO really just comes down to something all businesses should be prioritizing anyway: providing helpful, accurate, interesting information to the people that are looking for it. And that’s a trend that will never go away.