Cultivate Referrals and Word-of-Mouth
Posted: Sun May 25, 2025 3:43 am
Pay Per Lead: You only pay when a qualified lead contacts you directly through the LSA.
Verification Required: You'll need to pass Google's background checks and licensing verification. This is a must-have for plumbers.
Social Media Ads (Facebook/Instagram Ads):
Targeting: Use precise demographic and geographic targeting to reach homeowners in your service area.
Visual Content: Showcase before-and-after photos/videos of plumbing projects.
Service-Specific Ads: Run ads for specific services like water heater maintenance, drain cleaning specials, or leak detection.
Retargeting: Show ads to people who have visited your website but didn't convert, reminding them of your services.
For a local service business, referrals are gold.
Excellent Customer Service: This is the most fundamental australia phone number list aspect. Happy customers will tell others. Be punctual, professional, tidy, communicative, and transparent with pricing.
Referral Program:
Incentivize: Offer a discount on future service for the referrer and/or the referred customer (e.g., "Get 10% off your next service for every successful referral!").
Make it Easy: Provide referral cards with your contact info or a simple online form.
Partner with Complementary Businesses:
Real Estate Agents: They constantly need reliable plumbers for inspections and repairs for their clients.
Property Managers: Ongoing plumbing needs for multiple properties.
Home Inspectors: Often uncover plumbing issues during inspections.
General Contractors/Remodelers: Need plumbing subs for projects.
HVAC Companies: Often encounter plumbing issues and vice-versa.
Restoration Companies: Water damage often requires plumbing repairs.
Offer reciprocal referrals and build strong relationships.
Community Involvement:
Sponsor local sports teams, school events, or community initiatives. Get your name and logo visible.
Participate in local fairs or expos.
Join local business associations or chambers of commerce.
Verification Required: You'll need to pass Google's background checks and licensing verification. This is a must-have for plumbers.
Social Media Ads (Facebook/Instagram Ads):
Targeting: Use precise demographic and geographic targeting to reach homeowners in your service area.
Visual Content: Showcase before-and-after photos/videos of plumbing projects.
Service-Specific Ads: Run ads for specific services like water heater maintenance, drain cleaning specials, or leak detection.
Retargeting: Show ads to people who have visited your website but didn't convert, reminding them of your services.
For a local service business, referrals are gold.
Excellent Customer Service: This is the most fundamental australia phone number list aspect. Happy customers will tell others. Be punctual, professional, tidy, communicative, and transparent with pricing.
Referral Program:
Incentivize: Offer a discount on future service for the referrer and/or the referred customer (e.g., "Get 10% off your next service for every successful referral!").
Make it Easy: Provide referral cards with your contact info or a simple online form.
Partner with Complementary Businesses:
Real Estate Agents: They constantly need reliable plumbers for inspections and repairs for their clients.
Property Managers: Ongoing plumbing needs for multiple properties.
Home Inspectors: Often uncover plumbing issues during inspections.
General Contractors/Remodelers: Need plumbing subs for projects.
HVAC Companies: Often encounter plumbing issues and vice-versa.
Restoration Companies: Water damage often requires plumbing repairs.
Offer reciprocal referrals and build strong relationships.
Community Involvement:
Sponsor local sports teams, school events, or community initiatives. Get your name and logo visible.
Participate in local fairs or expos.
Join local business associations or chambers of commerce.